We all know that feeling in business where you’re afraid to say no to an opportunity that equals money. You and I know it well…that desire to say yes to each and every person even if they aren’t your ideal customer. 

Money is the scorecard for business. It equals success. So, I should be saying yes to everyone, right?  

Here’s the reality ——> Business is always the long game. 

Your brand, your name, your reputation is all you have. If you start saying yes to sales that you can’t actually get an amazing result for because you made an exception..it’ll catch up to you and your overall reputation. This, in turn, will hurt your sales, your business, and your ultimate success. 

Listen in for more on why and when you just need to say no.