Alex is obsessed with making strategy, innovation, and entrepreneurship simple, practical, and applicable. He invented the Business Model Canvas, co-founded Strategyzer.com, and lead authored Business Model Generation which sold a million copies in 30 languages. He’s one of the top-ranked management thinkers in the world by Thinkers50.

He is the author of the book, The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World’s Best Business Models*.

In this conversation, Alex and I explore the distinction between exploration and exploitation that invincible organizations must hold in tandem. Alex teaches us the five most common myths of the innovation journey and what leaders can do to compete and stay relevant in a changing world.

Myths of the innovation journey:

Invincible Companies constantly reinvent who they are and where and how they compete in order to stay relevant and ahead.

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