Dave Kittle, Tony Maritato and Jimmy McKay livestream about the uproar of 5 Guys Prices (and how healthcare providers should look at it), Dave shares his latest accidental on purpose Twitter firestorm and we share a weird ASMR Physical Therapy video.

Key Insights

- Use emotional stories and language to motivate support for causes, not just facts and data

- Craft exclusive offers and highlight patient impact to promote business and advocacy campaigns

- Leverage psychology and case studies to resonate with audiences on important issues

- Controversy and emotional engagement on social media can drive awareness

- Guided meditation content can help creative professionals reach monetization goals

Shownotes

- Colorado Physical Therapy Association campaign "Your Silence, Our Loss"

- Encourages members to write letters, donate, and share content to support legislation

- Importance of focusing advocacy campaigns on patient impact

- Conducting interviews with members to create video clips for the campaign

- Sparking engagement on social media with controversial questions

- Motivating audiences through emotional storytelling instead of just facts

- Jim's efforts to create meditation content to reach YouTube monetization

- Suggestions for effective advocacy and business promotion campaigns

- Highlight patient impact and use exclusive offers

- Applying psychology and case studies to resonate with audiences