If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call.

Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro - Run circles around competitors

6:00 Improve Amazon ranking whether  A9 or A10 algorithm

7:20 Speed round overview

9:05 1. Seller Authority

12:07 2. Impressions & Click Through Rate

15:35 3. Conversion Rate

19:00 4. Existing Sales on Amazon

20:58 5. Off site sales

23:30 PPC Sales

26:52 Outro

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Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker