If your growth still depends on referrals, inconsistent content, or hoping the premium client finds you, it's time to rethink how your marketing ecosystem is actually working. In this episode, I break down the 5 non-negotiable elements every Med Spa CEO needs in their marketing ecosystem to build trust, increase visibility, and create real demand without chasing trends or burning out. I talk about why we're in the middle of a trust recession, what that means for your patients' buying behavior, and how to trust-stack your marketing so you can confidently charge premium prices and stop worrying about fluctuations.

HIGHLIGHTS

• Why 5 non-negotiables are required to build trust, visibility, and demand.

• The trust recession and how patient buying behavior is changing.

• Why word of mouth alone no longer supports scalable growth.

• How paid advertising creates consistent visibility in your market.

• Why a content hub is essential for authority and long-term growth.

• On demand conversion triggers that pre-sell your expertise and offers.

• How internal marketing maximizes the ROI of your lead.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com