One of the most common mistakes people make when using LinkedIn is not taking the time to build authentic relationships. 

Don’t go adding hundreds of connections to your LinkedIn profile. Instead, do this!

Listen to this insightful episode of “The Sales Evangelist Podcast,” host Donald Kelly chats with guest Sabine Gedeon on the world of LinkedIn networking. Sabine shares her extensive experience and lays down a five-step process to leverage LinkedIn for effective relationship-building and networking. 

Click play now!

Meet Sabine Gedeon 

• Sabine is the CEO of Gedeon Enterprises. She is also a coach, consultant, speaker, and author. 
• Remember to connect with her on LinkedIn to learn about her.

Evolution of LinkedIn 

• Sabine takes us through the history of LinkedIn, from its original use as a platform for recruiters to its transformation into a hub for marketing, networking, and community building. 
• She emphasizes the need for people, especially HR professionals, to engage more actively on the platform.

The Five-Step LinkedIn Strategy 

• Sabine outlines her five-step approach to using LinkedIn effectively.
• 1. Connectors Mindset: Understanding your 'why' and what you offer. 
• 2. Value Assessment: Identifying your strengths, expertise, and opportunities for growth. 
• 3. Ecosystems: Recognizing your network's broad array of ecosystems, such as friends and family, and political connections. 
• 4. Inventory List: Categorizing your contacts based on their ecosystems and closeness to you. 
• 5. Success Circles: Establish three layers of contacts—Fab Five, Core Fifty, and Essential Hundred—and regularly engage with them.

Systems and Consistency 

• Sabine uses systems like Streak to help maintain her networking strategy. 
• She also shares other methods to keep track of connections and ensure regular engagement with contacts.

Importance of Human Connection 

• Donald and Sabine agree on the importance of the human touch in networking. 
• Sabine advises treating each online interaction as personal as meeting someone at a coffee shop. 

Building genuine relationships on LinkedIn doesn't have to be as complicated as you make it. If you need help connecting with others on the platform, take the time to listen to Sabine Gedeon's strategies in this episode. Tune in now!

"People are missing out on the opportunity to build and cultivate relationships before they need things. It's almost like that whole notion around making deposits before you can withdraw. People are missing out on the opportunity to create. Make deposits before they start to need the withdrawals." -Sabine Gedeon.

Resources

Sabine Gedeon on LinkedIn

Gedeon Enterprises

Bob Berg's book, "The Go-Giver."

Streak

Boomerang for Gmail

LinkedIn Sales Navigator

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2.            This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3.            This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

hubpspot.com/marketers

bluemangostudios.com