Looking to create a LinkedIn profile listen to this weeks episode.

Key Takeaways Covered In The Podcast

LinkedIn is the best platform to show professionalism. Air on the side of caution when it comes to your content such as your profile picture. A professional headshot is perfect.

Remember to use your keywords on all social media, including your headline on your profile. For example, “content marketing” or “social media marketing.”

For a killer “About” section, use this statement:

o I work with [insert type of audience] who want to [what your audience wants to achieve]. I do this by [how you help them] and this means [the outcome for your audience].

Use your profile to explain as much about you as possible as it pertains to your business. Have you published any work? If so, add it. Have you volunteered with any organizations? If so, add it!

Don’t forget to post on LinkedIn regularly just as you do with other platforms. You can post your blog posts, your podcasts and any other content about your business. Use your resources!

Be sure to remain professional, even in how you write what you post. Do not use abbreviations. Explain yourself more.

The one thing you need to remember above all else…

LinkedIn is the perfect place to explain what you do in detail. Your audience wants to resonate with you. Your profile should relate to your audience to build connections by speaking to how you can help them achieve their goals.

Highlights You Simply Can’t Miss

Tip #1: Make sure you have a really great profile picture – 6:24

Tip #2: Use your headline to sell yourself and what you do – 8:48/li>

Tip #3: Your “About” section should speak directly to your audience – 11:21

Tip #4: Fill in as many details as possible on your profile – 16:54

Tip #5: Post, post, post! – 18:57

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