Here's what we're talking about in Episode 521:

• The four different personality types to market to, and their unique buying characteristics
• How knowing who you're selling to will make your marketing easier
• Spontaneous types base decisions on emotion, but it doesn't mean that it's not thought out
• How do you "seed the experience" to get spontaneous buyers excited?
• Methodical buyers will go to any length to ensure due diligence when buying
• What professions tend to attract methodical people?
• The two things you need to make sure of if you're doing a one-day sale
• Humanistic types are swayed by the story
• Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories
• The most important thing you can do with a competitive buyer aka "a deadline dancer"