Here's what we're talking about in this episode:

• Debra's first steps into boutique fitness and how her passion for the industry started
• What happened when her passion evolved into her profession
• The lesson Debra learned on false starts for clients and the way that led to her launching Row House
• How to approach digging deep into your client avatar and setting the stage for a strong brand
• Some of the biggest things Debra has learned since she started her very first studio
• Why she chose franchising as the path for her business with so many different options available
• Deb's tips to help you get into the minds of your consumer
• Her thoughts on embracing all users or sub-avatars
• A prediction on what is to come for our industry in 2023

LINKS:

• https://www.linkedin.com/in/debrastrougo/
• https://www.therowhouse.com/
• https://connectedhealthandfitness.com/