In this episode of The Designer Within podcast, host John McClain chats with Leonardo Ledesma, founder of Art Seen, an art advisory and curatorial service based in Los Angeles.

Leonardo shares his journey from studying architecture to creating a successful art advisory firm that caters to designers, architects, and collectors. They discuss the organic growth of Art Seen, the importance of engaging and personalized client relationships, the role of technology in the art business, and the evolving demands of both residential and commercial art projects.

Leonardo also offers insights into selecting art for different spaces, the significance of good lighting, and building long-term client trust. The episode wraps up with details on Art Seen's upcoming participation in SCOPE Miami and a recent collaboration with Genesis.

This conversation is full of valuable lessons and inspiration for interior design business owners looking to integrate art into their projects.

00:00 Introduction to The Designer Within Podcast

00:43 Meet Leonardo Ledesma: Founder of Art Seen

02:02 Leonardo's Journey from Architecture to Art

05:06 The Business of Art: Challenges and Triumphs

09:33 Evolution of Art Scene: From Analog to Digital

13:51 Finding and Representing Unique Artists

14:54 Collaborating with Designers and Architects

17:05 Art for Residential vs. Commercial Spaces

19:13 Advice for New Clients and Designers

20:19 Establishing Client Relationships

20:48 Addressing Budget Concerns

22:25 Build

Text Me a Message!

Learn how to build a profitable, polished interior design business—without burning out. In this free training, John McClain shares the 3 secrets that took him from overwhelmed to booked out, including pricing tips, service structure, and mindset shifts that actually work. Watch now at https://mcclainmethod.com/dbft-video-optin

 Learn how to build a profitable, polished interior design business—without burning out. In this free training, John McClain shares the 3 secrets that took him from overwhelmed to booked out, including pricing tips, service structure, and mindset shifts that actually work. Watch now at https://mcclainmethod.com/dbft-video-optin

Support the show

🖥️ FREE ON DEMAND VIDEO TRAINING: How to Build a Six-Figure Interior Design Business
3 Insider Secrets to Building a 6 - Figure Design Firm CLICK HERE

🎯 Sign up now: https://learn.mcclainmethod.com/free-podcast-series

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin

Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/