The Business of Boutique Fitness

571: Part 2 - Promotion Stacking with Coaches Emily and Allison


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571: Part 2 - Promotion Stacking with Coaches Emily and Allison

Here's what we're talking about in this episode:

  • Coach Emily and Coach Allison welcome you to the second part of a marketing series and discusses effective promotion stacking strategies.

  • The discussion highlights the importance of understanding your audience and appealing to different types of buyers with different promotions.

  • Strategizing promotion stacking: The transcript offers advice on how to strategically plan and implement promotion stacking, including considering the calendar, the length of promotions, and the client journey.

  • Avoiding overuse of promotions: The discussion warns against overusing promotions and discusses how to avoid making clients feel like everything is always on sale.

  • Length of memberships: Allison and Emily suggest considering the length of memberships or contracts when planning promotions, and how this can impact client retention.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

...more
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The Business of Boutique FitnessBy Lise Kuecker

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