My next guest is the Founder of Horseshoe + co, a Platinum HubSpot Solutions Partner, inbound marketing extraordinaire, entrepreneur, speaker, compassionate country-gal, and mother. Determined to live life by her own design, she launched Horseshoe + co on a mission to guide businesses to greatness with the power of HubSpot.

From her keen eye for analytics to her fuss-free marketing solutions, clients praise Andrea's multi-faceted capabilities and confident execution. Offering functional strategies and customized deliverability, she makes inbound marketing a breeze. Guided by a fearless and future-focused approach, she's willing to break the mold to get results.

Devoted to her client's success, Andrea is ready to tackle HubSpot projects of all kinds: including marketing automation, workflows, templates, emails, live chat configurations, HubSpot COS design, and more. As a Canadian HubSpot partner, Horseshoe + co harnesses Andrea's exceptional marketing expertise and business-building know-how.

In this episode, you will learn about:

• Why the quote 'your lack of planning doesn't constitute my emergency' resonates with Andrea.
• Setting client boundaries from the beginning.
• How Andrea learned to specialize in her field.
• The importance of delegating to grow your business and save you time.
• Shifting towards value-based pricing.
• Marketing yourself as a time saver that will make the client's life easier.
• Why Andrea started Horseshoe and Co.
• Learning how to monetize your motivation.
• Why Andrea partnered with HubSpot and how it squares up to other platforms.
• Niching down and learning to define what yours is.
• How creating your niche attracts an audience.
• Why automation is so important to businesses.
• Improving your productivity through automation.
• Using automation to set benchmarks and track metrics.
• The common mistakes people make when using HubSpot.
• The importance of using your tools to their full capacity.
• How Andrea learned to delegate fully in 2020.
• Actionable steps you can take to start automation.

Public Shoutouts:

• Jonathan Stark: https://jonathanstark.com/hbin
• Hollie & Company: https://www.hollieandcompany.com/

Resources:

• Website: https://www.horseshoeco.com/
• Andrea's Instagram: @andreamoxham
• Horseshoe & Co's Instagram: @horseshoeco
• LinkedIn: https://ca.linkedin.com/in/andreawillson1

What it means to be a WILD woman:

"It's confidence. If you're confident, you have the ability to do anything, you have the ability to go wild, be wild. Without confidence, I think you're living small and you're never going to be able to be wild. I really think it comes down to being confident in who you are and what you provide, especially as an entrepreneur." - Andrea Moxham

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

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