Tween Skincare, Influencer Culture, Serum Moms - In this week's Five Minute Friday, we have a truly fascinating topic on our hands – the surprising trend of 10-year-olds taking over Sephora! When we think about Sephora, we typically imagine a haven for adults swarming with the latest skincare products, makeup, and fragrances. But recently, there's been a noticeable shift in the demographic. Young kids, barely into their double digits, are becoming a significant part of the consumer base. Tune in to find out why Sephora skincare may not be the best for your ten year old.