In this week's podcast episode, I discuss a common misconception in response to economic challenges — the belief that lowering prices is the solution to declining sales. I explore the deeper issues at play and emphasize the importance of refining offer positioning, connecting with your ideal customer's emotions, and addressing core problems, frustrations, and desires. If you've faced difficulties in selling your offer recently, this episode provides valuable strategies to refine your approach and achieve success in 2024. Tune in now!