In episode 62 of The Designer Within Podcast, hosted by John McClain, we delve into the world of brand collaborations and PR strategies. John chats with Jocelyn Hutt, a seasoned marketing and PR expert, about effective brand partnerships, storytelling in design projects, and the importance of both regional and national PR. 

Jocelyn shares invaluable tips for designers and creatives on how to elevate their projects and visibility, emphasizing the importance of high-quality photography, detailed product shots, and the power of in-person connections. 

Whether you're a design professional aiming to grow your business or someone interested in better promoting your work, this episode is packed with actionable insights to help you succeed. 

Tune in for a masterclass in PR and marketing!

01:19 Introduction to Today's Episode and Guest

01:40 Deep Dive into Brand Collaborations and PR Strategies

03:33 Meet Jocelyn Hutt: PR and Marketing Expert

04:49 Jocelyn's Journey in the Design Industry

11:50 The Importance of Relationships in PR

21:54 Collaborating with Brands: Tips and Benefits

29:13 The Power of In-Person Connections

29:47 Trade Shows and Grassroots Campaigns

30:40 Navigating Magazine and Media Relationships

33:43 Understanding PR Firm Costs and Benefits

36:50 Effective Social Media and Blogging Strategies

38:25 Building Designer Communities

40:05 Becoming a Publicist's Favorite Client

42:16 The Importance of Storytelling in PR

47:19 Setting Realistic Expectations with PR Firms

51:46 The Value of Regional Publications

53:49 Final Thoughts and Contact Information

For more information on The Hutt Group or to contact Jocelyn and her team directly: [email protected]
Website | www.hutt.group
Instagram Handle | https://www.instagram.com/jocelynhutt/

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