Today, we're joined by Sam Gembel, owner of Atlas Outdoor, as we share his inspiring speech from Lawntrepreneur Academy LIVE 2023. Sam was one of the most impactful speakers at this year's conference, a crowd favorite, as he shared key insights on how they scaled their company Atlas Outdoors to $10m in just 10 years. Write down these key steps Sam had to take to work "on" the business and not just "in" the company on his quest for growth.

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