Two weeks ago, in Episode #62, I reviewed the project plan I use for all of my promotions. And if you downloaded the free Project Plan Checklist that I offered, you might have had some questions about the bigger action items on that list.

I'm going to break down some of those bigger items in upcoming episodes. Today, though, I'm going to walk you through some of the details that led to the overwhelming success of this promotion.

This blog post is going to be just a tease for the podcast, for the simple reason we cover a lot of ground in the audio version! If you haven’t listened to this week’s episode yet, I really encourage you to download and enjoy the whole thing.

But for now, here are the basics:

Launch in Review

My recent launch of the Profit Lab was very different from past launches. I took some risks by changing things up and I’ll be honest—I was a little worried. But those risks paid off in a big way. It turned out to be the most successful launch I've ever done, with sales just under a million dollars, and some amazing new insights that will make future launches just as profitable.

Here's what really paid off this time:

Consistent Content

Surveying My Audience

A Targeted Giveaway

Educating My Target Market

Rebranding

EPISODE FREEBIE Get Amy's "Profit Lab Ad Creative Setup"

FREE DOWNLOAD

Retargeted Ads

There are so many more details of this launch that I want to share with you, including what worked and what didn’t work so well, especially when it came to running Facebook and Google ads. These details will be immensely helpful alongside this week’s free download.