February 22, 2025

#642 - How to Make a Podcast

41 minutes

In this episode, learn how to create a podcast to grow your brand and community. Discover the steps that helped the Serious Sellers Podcast by Helium 10 reach 5M+ downloads.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if launching a podcast could be the game-changer you need for your personal or E-commerce business brand? In this episode, we explore the transformative power of podcasting, sharing insights from over seven years of experience and success stories like Helium 10, which started with the AM/PM podcast before evolving into an e-commerce software powerhouse. We reveal how podcasts can build vibrant communities around niche interests, from pet care to other e-commerce topics, turning listeners into brand advocates and opening up new revenue streams.

Dive into the essentials of crafting a podcast strategy that resonates with your audience. We discuss the significance of maintaining a consistent theme, memorable tagline, and engaging format while ensuring your podcast is easily discoverable through effective SEO techniques. Our discussion guides you through selecting the right equipment for high-quality audio, whether you're recording solo or hosting multiple guests. Plus, get practical tips on logistics, from scheduling with tools like Calendly and Zoom scheduler to streamlining guest preparations, ensuring a smooth production process.

Learn how to leverage analytics to fine-tune your podcast and expand your reach by repurposing content across platforms like Instagram and TikTok. Hear how collaborating with other podcasters can organically grow your audience and enhance your brand presence without heavy reliance on ads. Whether you're an Amazon seller, consultant, or simply passionate about a topic, podcasting can be an invaluable tool for promotion and engagement. We invite you to start your own podcast journey with us and discover the endless possibilities it offers.

Bradley's Podcast Equipment List:

Rodecaster - https://amzn.to/43pwtY7

Rodecaster Duo - https://amzn.to/4gQGwbI

El Gato Camlink - https://amzn.to/4ibTjXf

Shure SM7B Mic - https://amzn.to/435H2iM

Shure MV88+ Mic - https://amzn.to/3Xfz2YD

Godox Light - https://amzn.to/3EP2kqR

El Gato Wave XLR - https://amzn.to/3QwoFMp

Rode Pod Mic - https://amzn.to/4gSRH3m

In episode 642 of the Serious Sellers Podcast, Bradley and Mhel discuss:

00:00 - The Power of Starting a Podcast

01:57 - Building Community and Revenue With Podcasts

06:19 - Podcasting in Education and Credibility

10:05 - Developing a Successful Podcast Strategy

15:33 - Importance of High Quality Audio

15:58 - Choosing the Best Podcast Equipment

19:00 - Benefits of Using Headphones for Podcasting

23:36 - Importance of Audio and Video Quality

26:13 - Scheduling, Prepping, and Editing Podcasts

29:17 - Podcast Editing Process Basics

35:47 - Leveraging Podcast Analytics and Repurposing

36:55 - Repurposing Content for Multichannel Engagement

40:53 - Promoting Brands With Podcasts

...more

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By Helium 10

4.9

519519 ratings