March 19, 2025

#649 – Amazon Spring Deal Days & New Search Query Performance Tool | Weekly Buzz 3/19/25

28 minutes

Upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart's got an AI guy of its own. These and more buzzing news on this week's episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon, Walmart to host spring savings events

https://chainstoreage.com/amazon-walmart-host-spring-savings-events

Amazon Spring Deal Days 2025 is coming March 25-31

https://www.aboutamazon.eu/news/retail/amazon-spring-deal-days-2025-is-coming-march-25-31

Prepare for Prime Day: Send your inventory to AWD by May 15

https://sell.amazon.com/blog/awd-prime-day-prep

New Product: Exciting news from the AdobeSummit! Amazon Ads announced it’s expanding your creative possibilities through a new partnership with Adobe Photoshop and Adobe Express. Soon, you’ll be able to access your Amazon Creative Assets library and leverage our pre-moderation capabilities directly within these Adobe tools.

Via Jeff Cohen on LinkedIn

Walmart Develops GenAI-Powered Assistant for Walmart Merchants

https://corporate.walmart.com/news/2025/03/18/walmart-develops-genai-powered-assistant-for-walmart-merchants

Amazon launches Amazon.ie in Ireland

https://www.aboutamazon.com/news/retail/amazon-ireland

Request to remove meltable FBA inventory by April 15, 2025

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTZGWExSWUhXUlhFWEFV

Forever 21 store closures accelerated by competition from Shein and Temu

https://www.foxbusiness.com/retail/forever-21-store-closures-accelerated-competition-from-shein-temu

Join the TikTok Shop Sellers Group by Helium 10 - https://h10.me/tiktokgroup

Enhance your competitive edge with Helium 10's new powerful tool, the Search Query Performance Analyzer, offering an in-depth look into Amazon’s SQP data and more. Discover how monitoring keyword fluctuations inside Cerebro, such as with "emo decor" and "coffin decor," can be pivotal in maintaining or boosting sales momentum. By understanding the link between keyword trends and sales, you'll gain invaluable insights for forecasting and strategy adjustments, ensuring you stay ahead in the competitive e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:45 - Spring Deal Days

04:42 - Amazon Ads x Adobe

06:28 - Walmart's AI Revolution

07:59 - Amazon Expands to Ireland

10:17 - Meltable Inventory Purge

11:38 - Goodbye Forever 21

13:01 - TikTok Shop Sellers Group by Helium 10

13:39 - Helium 10 New Feature: Search Query Performance Analyzer Tool

23:41 - Strategy of the Week: Cerebro Historical Trend Monthly Comparison

...more

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