Even past the January New Year's resolutions crush, you've still got an opportunity to capture people who dropped off after an intro package or those who haven't yet jumped on their goals.

To capitalize on these ripe leads, refine your sales strategy with Coach Caroline Plambeck and Coach Matt Hanton in Episode 649: Refreshing Your Sales Strategy in a New Year.

• Assess your avatar: tailor your approach to the psychology of each individual buyer

• Give to receive: leverage reciprocity, such as a free class, to encourage sales

• Showcase success: highlight testimonials and community to maximize social proof

• Foster FOMO: emphasize scarcity and urgency to compel immediate action

• Relate & recommend: empathize with objections and suggest realistic solutions

Knowledge is power in the sales process. Benefit from this timely reminder to reassess your goals, opportunities and audience in Episode 649.

Catch you there,

Lise

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