What if the most valuable asset in your business wasn’t money, strategy, or even time — but your relationships?

In this powerful episode, I’m joined by publicity and marketing expert Selena Soo (back for her second appearance on the show!) to unpack the concept of ‘Rich Relationships’ — and why cultivating them is the smartest move any entrepreneur can make.

Selena reveals her top 5 must-have Rich Relationships (yes, you need all five), the difference between a true giver and a people-pleaser, and her brilliant framework for staying connected without burning out. We also explore her concept of the “Generosity Fund” — and how it can transform not just your relationships, but your entire business.

Press play to discover: why Rich Relationships are the most valuable currency in the world, how to build a network that uplifts and accelerates your growth, the 6 Circles of Connection (and how to use them to protect your energy), the 3 types of givers (and what your ‘type’ reveals about you), and the concrete ways that strong relationships have helped Selena grow her 7-figure empire.

This is one of those conversations that will shift how you approach connection forever. If you’re ready to expand your network, deepen your relationships, and grow your business with more joy and ease, then press play now — this one’s for you.

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