Scott Adams (@ScottAdamsSays) of Dilbert fame revisits us to discuss his new book Win Bigly: Persuasion in a World Where Facts Don't Matter. "Nobody ever won an argument with an analogy." -Scott Adams The Cheat Sheet: Is Scott Adams a Trump supporter? People don’t use facts to make decisions. They use emotion. Learn the three types of persuaders and how they operate. See how master persuaders move the topic to things they understand and can dominate (regardless of facts and details). Find out why master persuasion is effective even if the subject or target sees the technique. And so much more... Full show notes at https://theartofcharm.com/669/ Find out more about the team who makes The Art of Charm podcast here! DesignCrowd helps startups and small businesses crowdsource custom graphics, logos, Web design -- even tattoo designs! Check out DesignCrowd.com/Charm for a special $100 VIP offer for our listeners or enter the discount code CHARM when posting a project. Rhone makes gear for the modern man who demands modern style, comfort, and quality. Click here or go to rhone.com and enter promo code CHARM at checkout to get 20% off your first purchase! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Stocks $5 a trade. Options 50¢ per contract plus $5 per trade. Futures $1.50 per contract, per side. Ready to make your move? Come to TradeStation.com/Charm! CastBox introduces an in-audio search capability that offers a brand new way to search for podcasts you may love based on words or topics. Download CastBox for iOS or Android now to try it out for yourself! Free yourself from typing notes, reports, and documents by going with the transcriptionists we trust here at AoC: TranscriptionOutsourcing.net -- 99% or higher accuracy guaranteed! HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

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