If you're considering adding more studio locations, pop-ups can be your friend. They're a low-cost, low-risk, high-ROI way to gain visibility, gauge interest and drive demand.

Discover all that's possible as I chat with Heather Garrick, our Bespoke program CMO, in Episode 677: From Zero to Launch in 100 Days: Inside Tonal's Bold Studio Debut in NYC.

• Know your goals: specify exactly what you want to learn and measure

• Identify your audience: target your client avatars immediately

• Start marketing early: build rising anticipation with waitlists and pre-sale

• Make contingency plans: be ready to pivot when delays and challenges arise

• Own the experience: make an incredible impression with exceptional service

Y'all, the Tonal Training Lab was a phenomenal success in terms of awareness and lead gen, but we don't recommend a 100-day timeline. Be inspired by this epic story in Episode 677.

Catch you there,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

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