Studio owners often are so focused on their aesthetics or operations that they bypass a critical success factor: market research. Without it, their business decisions are simply guesses.

Join Alina Cooper and Heather Garrick for an overview of how to do your homework in Episode 683: The Silent Studio Killer: What Happens When You Skip Market Research.

• Local landscape: examine your competitors' pricing, branding, schedules, etc.

• Audience analysis: study demographic details of your avatars

• Feedback forums: conduct surveys, focus groups and informal chats

• Deep data dive: leverage valuable analytics from your booking platform

• Call to action: regularly evaluate and act on insights to enhance your business

Your perception isn't always reality, so use market research to inform your decisions—and save you critical problems, time, money and headaches. Cue Episode 683.

Catch you there,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

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