Have you ever wondered why some entrepreneurs seem to crush it every time while others feel like they’re spinning their wheels? Spoiler alert: It’s not luck—it’s testing.

Today, I’m peeling back the curtain and giving you an inside look at how two incredible entrepreneurs tackled their recent Black Friday promotions. And here’s the kicker: they weren’t afraid to try new strategies, even when it meant stepping out of their comfort zones.

In this episode, I’m sharing why testing (not guessing) is the real MVP for marketing and conversions, the behind-the-scenes of a product-based business that 10X’d their Amazon sales, and how a service-based entrepreneur doubled her revenue with a last-minute webinar.

Plus, I’ll walk you through how to navigate the ups and downs of testing—and why the results are always worth it.

Whether you’re scaling a product line or leveling up your service-based offers, these stories will spark ideas, inspire action, and, let’s be real, probably make you say, “I can totally do this.”

Are you ready to stop guessing and start testing? Let’s go!

Click play to hear all of this and:

(00:00:00) Why testing isn’t just a buzzword—it’s the secret sauce to entrepreneurial success

(00:02:01) The key difference between a theory and a test (and why it matters for your business)

(00:04:52) The essential questions you need to ask before mapping out your next big strategy

(00:07:35) Why adding an educational twist to your content could unlock higher conversions

(00:09:33) How product-based businesses can test, tweak, and scale smarter

(00:10:33) Why Meta ads are a goldmine for customer insights, retargeting, and boosting sales

(00:15:26) Managing the mindset game: How to tackle the emotional ups and downs of testing

(00:33:30) The ultimate takeaways from Amanda and Abby’s game-changing promotions

Listen to Related Episodes:

• How to Ask Questions that Get Results
• Creating Content, Testimonials, and Your Next Offer | Q&A

Connect With Amanda and Abbi:

• Bloom Owl (Amanda’s Company)
• Abbi Kirsten Collections (Abbi’s Company)

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode526

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!