Founder's Journal

7 tactics for non-cringy sales


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Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect:

  1. Why sales is misbranded
  2. Why sales is a founder’s most important skill
  3. 7 tactics Alex used to sell at Morning Brew
  4. Tactics from 3 startup sales experts
  5. Show Notes:

    (0:00) A note from our sponsor

    (2:26) Welcome back to Founder’s Journal

    (3:03) The Misconception of Sales

    (4:21) The Role of Sales in Entrepreneurship

    (7:50) Seven Effective Sales Tactics

    (17:26) Expert Sales Tips

    (20:40) Conclusion and Listener Engagement

    Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

    Episode Links:

    • Naval tweet: https://x.com/naval/status/1002104154737684480

    • Jen Abel X thread: https://x.com/jjen_abel/status/1869530668054564866

    • Jason Lemkin article: https://www.saastr.com/what-is-the-best-sales-advice-you-can-give/Check Out Alex’s Stuff:

    • storyarb - https://www.storyarb.com/

    • growthpair - https://www.growthpair.com/

    • CTA - https://www.creatortalentagency.co/

    • X - https://x.com/businessbarista

    • Linkedin - https://www.linkedin.com/in/alex-lieberman/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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