On today's episode, Chelsea and Kayla get real about real estate content and what future clients actually care about. There is an art to showcasing your expertise on social without making your content feel like a webinar , and Chelsea and Kayla break down what that is and how you can bring your content to life using these strategies, too. They emphasize the need for agents to rethink their marketing strategies, focusing on personal storytelling and local engagement to build relationships with their communities. The co-hosts introduce the 'Modern Agent Content Cocktail' as a framework for creating engaging content that blends your personal brand with your real estate expertise...making you the real estate go-to girl in your market!

What you'll learn:

• unique marketing approaches that can set you apart in your community
• experience based content vs topical based content (and which one is working in 2025)
• sprinkling in real estate instead of making real estate the headliner on your page
• blending real estate with your personal brand and lifestyle (and why clients will choose you over other agents because of it!)

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent