On today's episode, Chelsea and Kayla get real about real estate content and what future clients actually care about. There is an art to showcasing your expertise on social without making your content feel like a webinar , and Chelsea and Kayla break down what that is and how you can bring your content to life using these strategies, too. They emphasize the need for agents to rethink their marketing strategies, focusing on personal storytelling and local engagement to build relationships with their communities. The co-hosts introduce the 'Modern Agent Content Cocktail' as a framework for creating engaging content that blends your personal brand with your real estate expertise...making you the real estate go-to girl in your market!

What you'll learn:

• unique marketing approaches that can set you apart in your community
• experience based content vs topical based content (and which one is working in 2025)
• sprinkling in real estate instead of making real estate the headliner on your page
• blending real estate with your personal brand and lifestyle (and why clients will choose you over other agents because of it!)

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