October 04, 2025

#706 - Project X Is Back — Meet Scale Stories

39 minutes

🚀 Project X is back with a new name, Scale Stories! Join us as Helium 10 GM Zoe shares insights, lessons, and big plans behind this next-level season for Amazon sellers.

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Join us as we bring you an exciting new chapter with the return of Project X, now reimagined as Scale Stories. We welcome back Zoe Lu, the General Manager of Helium 10, who shares her inspiring journey from VP of Product to leading Pacvue's SMB side. Zoe opens up about her journey and the power of leveraging social media, particularly through employee-generated content, to connect with ambitious women and inspire entrepreneurship. Emphasizing the importance of content creation in fostering business growth and personal connections in today's digital world.

In another segment, we highlight the incredible success and growth of Helium 10 in the e-commerce space, driven by its strong customer and community connections and a forward-thinking approach to innovation. Helium 10’s new series, Scale Stories, captures the emotional and human aspects of the entrepreneurial journey, featuring real entrepreneurs at various stages. Unlike Project X, this series offers expert guidance to navigate challenges and achieve growth, ensuring a broader connection with our audience by bringing diverse narratives to the forefront.

Tune in to discover the unique stories and challenges faced by contestants in our upcoming series, introduced through a casting call. In the first episode, we follow Natalie, who has overcome significant personal hurdles and now advocates for mental health through her budding business. With guidance from mentors like Melissa, Leo Segovio, and Clarence, the series aims to demonstrate that success in e-commerce is accessible to everyone, regardless of background or experience. Don't miss the live premiere of the first episode on YouTube, set for October 7th at 9 am Central time, prepare for more insights and inspiration with episode two on October 21st, and more episodes to come. Go to http://h10.me/ss to watch the premiere of this exciting series!

In episode 706 of the Serious Sellers Podcast, Bradley and Zoe discuss:

00:00 - Project X, Scale Stories, and Entrepreneurship Insights

05:02 - Boosting Engagement With @Leadwithzoe's Content

14:04 - Helium 10's Success Through Community and Adaptation

19:57 - E-Commerce Strategy Beyond Amazon

21:10 - Scale Stories Episode 1 Trailer

23:05 - Casting Calls and A New Helium 10 Series

28:55 - Business Scaling With Mentors and a Couple

31:58 - E-Commerce Success Strategies and Feedback

34:08 - Launching Products and Strategies With Mentors

...more

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By Helium 10

4.9

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