October 09, 2025

#707 - Amazon to TikTok: Tomer’s Magic Launch Formula

37 minutes

He’s back! Tomer Rabinovich reveals his latest e-commerce strategies, including mastering PPC, TikTok launches, optimization, and creative packaging, as well as a few magic tricks for achieving viral success.

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E-commerce aficionado Tomer Raabinovich returns to the podcast, sharing his groundbreaking journey in launching Messless, a brand crafted to supercharge the productivity of digital entrepreneurs. With the audacious goal of hitting eight figures, Tomer breaks the mold by offering a candid look into his brand's development, a rarity in a world where most Amazon sellers guard their secrets. Tomer's story is not just about launching a brand; it's about revolutionizing the way we think about transparency and innovation in the e-commerce landscape.

Get ready to uncover the secrets behind a successful product launch on TikTok. Tomer walks us through his strategic use of this vibrant platform to captivate audiences with minimal competition on Amazon. By focusing on creative campaigns, magician-inspired packaging, and a unique 30-day productivity challenge, he demonstrates the power of blending creativity with tactical marketing. Tomer’s approach includes cold outreach to creators, leveraging TikTok's potential for virality, and utilizing meta ads for upselling, offering a masterclass in modern digital marketing techniques.

Finally, we explore advanced strategies that are reshaping the e-commerce industry. From the cutting-edge use of AI in product development to the critical management of PPC campaigns, Tomer emphasizes the importance of maintaining control over core operations. With tools like Helium 10 and an in-house PPC strategy, he paints a picture of how brands can build competitive edges and drive growth. Action over perfection is the mantra here, Tomer’s experiences remind us of the value in taking risks, learning from missteps, and consistently pushing forward to turn aspirations into reality.

In episode 707 of the Serious Sellers Podcast, Bradley and Tomer discuss:

00:00 - E-Commerce Brand Launch Strategy Discussion

08:49 - Product Launch Strategies and TikTok Marketing

09:24 - Productivity Challenge and Amazon Keyword Research

15:04 - Utilizing Challenges for Shopify Traction

16:53 - Advanced E-Commerce Product Strategies

22:35 - Amazon PPC Advertising Strategies for Brands

23:58 - Amazon Sellers' Profit Growth Strategies

25:25 - Evolving Strategies for Amazon Success

36:10 - Overcoming Fear of Failure

...more