As we progress further down the path of technology and electronic communication, digital marketing is playing a bigger role than ever, so what is it, how does it affect you in today’s world, and what can you do to make sure you’re using it to help you instead of hinder you.

What to Listen For

We now live in a world where everyone has a voice and a platform to be heard from. As a result, there is a considerable amount of noise which means you either have to be loud enough to be heard above the noise or your message must be clear and strong enough that it pierces through the noise to reach your audience.

Rather than being loud and obnoxious in order to grab attention, you can find the proper alignment between your values and your customer’s values, ensure your branding is on point, and place an emphasis on relationship building instead of just forcing people to listen to what you have to say.

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Resources from this Episode

Fire Them Now by Phillip Stutts

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