If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up your booth or display like a curated boutique, use visual cues that prevent “what is this?” confusion, and test what’s working in real time so you can double down on the offers and displays that increase conversions. If you’re ready to create an easier shopping experience that leads to more sales (in-person and online), press play.

In This Episode, You’ll Learn:

00:40 The “you can’t sell what they can’t see” rule (and why premium products need extra clarity).

01:45 Simple merchandising fixes to make your packaging work with you, not against you.

03:00 The retail packaging trick Target uses when customers can’t see the product.

05:15 How to set up your booth like a boutique so shoppers understand your line instantly.

07:30 Why customers buy the mannequin (and how to use that to increase conversions).

10:00 Bundles that raise AOV, especially when sizing feels risky for gift buyers.

12:45 How to test what sells in real time at markets before you scale.

15:15 The mindset shift that will unlock your wholesale growth faster than you think.

17:30 What retailers actually want to see (hint: not 300 prints).

19:30 The easiest question to guide your next move: “How do I make it easy for them to say yes?”

Resources + Links

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Jacqueline on IG: @theproductboss

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