For all resources mentioned, see full shownotes at kendraperry.net/episode74

What is more important than the launch? It’s the pre-launch period! I'm not saying the launch is not important, but what's more important is what happens leading up to the launch because people take time to warm up to you to get to know you, to get comfortable with you, to trust you, and to have a relationship with you.

And in this episode of the Wealthy Coach Podcast, I’m sharing five different types of content that you should be posting leading up to anything you’re launching.

In this episode:

• how long to you should put out pre-launch content
  
• different types of content you should be putting out during pre-launch
  
• how to skew the ‘I have to ask my significant other’ objective
  
• why you need to show your audience what’s happening behind the scenes
  

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