Fasten your seatbelts, take a deep breath, and brace yourself–this one’s going to ruffle some feathers, but that’s exactly why I feel I need to talk about this…

Today, I want to talk about why you’re actually not ready to hire a social media manager.

Too many people believe that hiring a social media manager will solve all their marketing problems. The truth? If your social media strategy is falling flat now, a social media manager isn’t going to be the miracle you’re looking for…and even if you hire one, if you’re not willing to show up, there’s not a lot they can do.

There are three ways to recognize when you’re not quite ready to hire a social media manager, and I’m listing them all right here. Let’s talk about what you need to have before you can begin outsourcing your social media.

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