In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s methodological approach, like keyword extraction algorithms, removing duplicate keywords, relocating keywords, and more! 

Tune in and find out how Clement achieved a satisfying result after three weeks! 

We’ll see you in The PPC Den! 

🦡 Highlights

01:24 Intro 

02:35 FIFA 2022 effect - Clement’s raspy voice 

04:29 Recap of the previous episode 

08:09 Solution #1: Keyword extraction algorithms 

11:27 Solution #2: Removing duplicate keywords 

17:20 Solution #3: Relocating keywords: 80/20 rule 

19:23 Solution #4: Using a spreadsheet: Bolt file activity 

19:57 Solution #5: Researching fresh keywords 

21:40 Solution #6: Using the Amazon N-gram Analysis Tool 

23:40 Solution #7: Maintaining a reasonable budget 

26:24 Solution #8: Making bids on the new keywords 

31:16 Presenting the “Comparing Table.” 

34:14 Clement’s takeaway from this experiment 

35:33 How Clement managed the entire process 

36:44 Outro 

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

🦡 Resources & Links 

The N-Gram Analysis Tool for Amazon Advertising | Ad Badger https://www.adbadger.com/amazon-ngram-analysis-tool/ 

Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw 

Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List [The PPC Den Podcast] https://youtu.be/ePXoiXqzUKo 

How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo 

Negative Keywords in Amazon PPC - The Complete Guide https://youtu.be/WCwqvO63DhQ 

New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo 

What Do I Do When a Keyword Doesn’t Convert? [PPC Den Podcast #95] https://youtu.be/luAa14Xnw1Q 

How to use Broad vs Phrase vs Exact - in Amazon PPC Ad Groups https://youtu.be/RaCPHBNO5no 

What Are All the Amazon Keyword Categories? https://youtu.be/1YSA91OJ-o0 

Getting Started with Ad Badger: The Positive Keyword Quick Attack https://youtu.be/y-VantJaafk 

How One Keyword Can Apply to Multiple Products [PPC Den Podcast #94] https://youtu.be/sXEHl2yzdSE 

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

 🦡 

Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 

Look through all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Clement Hynaux 

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin 

Podcast Coordinator: Myreen Garcia Sejalbo