You have thousands of prospects coming to your website daily, yet 80% of them don’t even sign up for your newsletter. What can you do to turn this around?

My guest, Dan Novaes, the founder and CEO of Mode Mobile, is here to tell you how in this quick chat. His advice will make your prospects give away their emails as soon as they click on your website.

Meet Dan Novaes

• Dan Novaes is the CEO of Mode Mobile and creator of the EarnPhone. Mode Mobile is revolutionizing the mobile industry with its “Earn As You Go” software, enabling millions of users to turn daily smartphone habits into passive income.
• Under Dan’s leadership, Mode Mobile achieved 32,481% revenue growth (2019–2022), earned the #1 spot in software on Deloitte's2023 Technology Fast 500 List, and pioneered a fundraising model leveraging 30,000+ everyday investors. Now, they’re on a mission to reach1 million shareholders while tackling a $1 trillion market opportunity.

Turning Around Investor Page Troubles

• Even though his company’s landing page was doing well, he saw that his investor page was struggling to retain prospects. Dan provides the steps he and his team took to make the changes.
• Knowing that he doesn’t really know what’s going on in a prospect's world when they’re looking at the page, he decided it would be best to send reminders to entice their return. 
• He also found that offering an incentive for returning entices prospects even more.
• Dan achieved a 600% return by applying this method to his marketing efforts. He spent $ 15,000 to start the efforts, and in a short period, he ended up with a $ 750,000 return.

The Most Important Components

• While conducting the marketing research, he discovered that certain components were most effective in achieving his goals.
• One was targeting the older demographics aged 55 and above. He found that boomers were more receptive than the younger generation. 
• He also found that it is important to put a name to the face within the email. 
• The last component Dan shares is how truly important copywriting is, even in this AI-driven world we live in today. 

“People don’t invest enough in copywriting. The message has to hit just right. You don’t want to just have AI write generate copy.” - Dan Novaes.  

Resources

Want to learn more about Dan? Visit Invest.ModeMobile.com 

Consider using these resources for your marketing efforts: Retention and Beehiiv. If you like more guidance with improving your sales skills, join my Sales Mastermind Class. Thinking about starting a podcast yourself? Learn more about Blue Mango Studios. 

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2.  This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3.  This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.