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Hey you wild women!

My next guest is an 18-year hospitality professional, Master Sommelier candidate, and e-commerce entrepreneur who co-founded the digital wine service, Palate Club. Beyond leading the international wine buying for the team, Aubrey used her experience of tasting 100s of wines each year to identify over 200 wine traits—the core data that Palate Club uses to expertly match wines to your taste.

Aubrey Terrazas is a wine educator and journalist that champions sustainability and up-and-coming regions for publications such as SommJournal and GuildSomm. Her ideas and disruption to the classic "wine club" model positioned her as one of America's top sommeliers and wine entrepreneurs. Aubrey lives between Florida and Lyon, France where she frequents vineyards and is an avid runner.

In this episode you will learn about:

• Where Aubrey is from
• The best piece of business advice she has received
• What her biggest business mistake has been
• Why knowing your ideal customer is so key
• The importance of finding the product/market fit first
• Why she saw the market need for Palate Club
• How Palate Club works
• How gender bias affects her daily work
• How gender bias has evolved in her industry through the years
• How gender diversity in her industry is addressed
• The importance of her morning and evening routines
• How the support from her relationships helps her stay grounded
• Why boundaries are integral to running her business and personal life

HIGHLIGHTS

(13:35) What inspired you to start Palate Club?

(18:50) The wine industry is largely dominated by middle-aged men. What extra challenges did you face to bring your business to life and to become such a successful entrepreneur?

(25:11) How do you see gender bias generally affecting women from leaning into their super power and what can women do to get past that struggle?

(33:20) Do you have any rituals or routines that help you stay focused in running your businesses?

(35:55) How do you balance running your businesses and your personal life?

Public Shoutouts:

• Book: The E-Myth Revisited by Michael E. Gerber
• Book: The Five MInute Journal

Resources:

• Website: www.palateclub.com
• Instagram: @aubreypopsbottles
• Twitter: @Aubrye_terrazas
• LinkedIn: @aubrey-terrazas

What it means to be a wild woman:

• "Not sticking to the box of what we're supposed to be doing, it's about breaking away from authority and norms and discovering your potential." - Aubrey Terrazas

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

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