How Big Meat Worked to Rebrand in 2024 — Using Disinformation - Part 1

A look back at the year's manipulative messaging from the meat industry. Written by Jessica Scott-Reid at @sentientmediaorg

#vegan #plantbased #plantbasedbriefing #bigmeat #meat #animalagriculture #marketing #disinformation #plantbasedmeat #climatechange #ghg

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Original Post: https://sentientmedia.org/big-meat-rebrand-disinformation/

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Sentient Media is a nonprofit news organization that is changing the conversation around animal agriculture across the globe. They seek to create and sustain a sense of global urgency about the agriculture industry's impact on the climate crisis, extraction of natural resources and systematic exploitation of the fringes of society. They're doing this through critical commentary, investigative journalism, creating resources, strengthening the journalist and advocate community, partnering with publishers and holding the media accountable when it fails to report on the most pressing issues of our time.

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