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Merima Makelja is our special guest today, she is the Design Director at My Amazon Guy and has developed hundreds of ASIN A+ enhanced brand content. Thanks for joining me Merima. 

Steven: A+ content is now recognized by most sellers as the most important thing they can do to increase sales outside of ad management. So I’m excited to have you talk about what it takes to do good A+ content. For our listeners, if you need help with getting your trademark or brand registry we will link you to other resources. We’re jumping in right where you can access and start making + content. 

• So Merima, what does it take to have great A+ Content?
  • Images that stand out + high quality graphics + great copy
  • Include your best product features
  • Why does your product stand out from competitors? 
  • Include things you may not have had space for in the bullets/images
• What can you say or not say in the content?
• Typical reject reasons?
  • Warranty/guarantee information
  • Unverified claims
  • reviews/testimonials/quotes
  • Links or references to other sites - including email addresses
  • Includes restricted keywords ( some examples - guarantee, weed, environmentally-friendly)
• We charge $500 to make a design at MAG. Merima - How long does it take the My Amazon Guy team to develop A+ content (4 business day turnaround) 
• Is A+ content more about traffic or conversion? (both, explain)
• In terms of best practices, lots of words, or less words?
  • A+ content is meant to be visual - include graphics & images but don’t neglect text
• What’s your favorite module? 
  • Steven: Mine is the product grid comparison
• What are these alt text keywords behind photos? Are they important?
  • 100 characters behind each image, help search rankings on and off amazon
• How do you do keyword research?
  • Helium 10 kw research on your own product + leading competitors
• Tell me about A+ content A/B testing new feature.
  • About finding the right A+ content to boost sales
  • Only for high-traffic SKUs
  • Run 2 different A+ contents during the same time (6-10 week) - see which A+ has a higher conversion rate and leads to more sales
• Outside of A+ content, you also build websites. What’s your preferred platform? (Shopify, explain why)
  • Quick set up, easy UI
  • Integration with other sales channels such as amazon/ebay

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