For Consult Monday, we discuss:

A saturated field means more referral resources and more clients: there is a need for your services.

• Your location can influence your rates
• Your specialty matters in a saturated market
• Clients will pay a reasonable fee, you just need to have the confidence
• Building great referral sources and networking can be really beneficial 

Links:

The Myth of the Saturated Market

Does Office Location Matter? (podcast referenced)

On What I Wish I'd Said Wednesday, we discuss:

• How anxiety negatively impacts marketing
• Why the age of your ideal client doesn’t really matter with social media
• The very important question: “What’s YOUR style of marketing?”
• Why authenticity is going to bring in WAY more clients than doing this social media thing perfectly
• That you need to take action. Now. Imperfectly.

Links:

Fylmit

Abundance Practice Builders Facebook Group

For Consult Monday, we discussed:

• Social Media Best Practices
• Which social media platforms to focus on
• What to post
• What time to post

Links:

Michelle Horton

Meet Edgar

Hootsuite

Buffer

For What I Wish I'd Said Wednesday, we discussed:

• Switch from what worked solo to what will work as a group
• Shift from face to face as owner to more online marketing
• How to encourage associates to market themselves
• Convert those that call for you to clients for your associates easier with a receptionist (once you’re bigger)
• A trick to help your/your associates presentations yield higher conversion rates
• FB Ad hacks
• Why marketing to other therapists is VITAL

Links:

The Group Practice Exchange

All Call Technologies

DNA Info (for Chicago)

Social Lab Marketing (my FB ads guru)

For Consult Monday, we discuss:

• Lizzie's experience building her practice over the last 1.5 year
• The marketing strategies that worked for her
• How she gets tons of referrals from doctors
• Scaling by adding clinicians
• How to convert Workshop participants into clients
• Links:

Empoweredtherapy.org

On What I Wish I Said Wednesday, we discussed:

• How to increase efficiency
• “Whatever happens it’s going to be okay”
• Offering back to back slots first
• Having a therapist, postpartum doula, lactation consultants, and/or other professional support people lined up
• Pumping issues to consider
• Stocking your office
• People WILL come during your ideal times
• Returning to work after maternity leave as a private practitioner vs an agency employee
• Letting your priorities be your priorities

Links:

Angela Wilkers

Office Ally (free billing)

Practice Fusion (free EHR)

Practice-Building Checklist

Simple Practice (practice management system Allison uses)

Free Abundance Facebook Group

Spectra Electric Pump (please check out their “bling collection” hilarious & so fun!)

Medela Manual Pump

Work When You Want Blog Post

For Consult Monday, we discussed:

How to manage the anxiety of all the unknowns 

How much time to take off

How to navigate pumping and other new-mom stuff

What to check in with yourself about emotionally & financially

Links: 

Sarahgoldbergellis.com

“Pregnancy And Maternity Leave in Private Practice: Everything You Need to Know” blog post