For What I Wish I Said Wednesday, we discuss:

• Selling the concept of online counseling instead the concept of yourself as a counselor 
• Be clear with your voice, what you bring to the table, and what you’re offering
• Consider offering a dedicated page or FAQ about what online therapy is, benefits, why, confidentiality, HIPAA compliance
• Look for and use HIPAA compliant platforms designed for telehealth. When in doubt, always follow HIPAA

Links 

https://www.onlinecounselling.com/

https://doxy.me/

For Consult Monday, we discussed:

• Figuring out a way to commit to a niche or population
• Finding your ideal client base online
• How to avoid overselling your accessibility as an online counselor
• The benefits of doing online practice building with SEO

 Links

beingseen.org

onlinecounseling.com

Psychology Today

Counselors Concierge

For What I Wish I'd Said Wednesday, we discussed:

Bringing the boldness on your homepage

• Hosting workshops vs having others host them
• The importance of ditching jargon
• We totally geek out over the images Maya can use on her website to combat “a confused mind says no”
• Using a blog to highlight what your therapy can uncover that other modalities might not

Links:

Coaching with Annie

Therapist Clubhouse podcast

For Consult Monday, we discussed:

• What to do when your referrals come from a lot of different sources
• How to shift a “vanilla website” to one that stands out to your ideal clients
• What folks can do to continue getting referrals from referral sources
• How to create an alternative stream of income from a marketing activity
• Tips & tricks to blog consistently

Links:

www.mayabenattar.com

A few blogging blogs (how meta!) from the website:

10 Reasons You Need to Blog: A guest post by Michael J. Formica (the king of content)

You Need a Blog, a Good Blog

50+ Blog Ideas in 30 Minutes or Less

On What I Wish I'd Said Wednesday, we discuss:

Jamie Stacks and I discussed:

Self care as an ethical imperative for clinicians - it’s not a frivolity.

Burnout is unexpected and even the best therapist can’t anticipate it.

The importance of proactively creating a self care plan that fits our interests or lifestyle.

Spend time wisely - not just scrolling  through your phone.

Create an intentional use of time that encompasses what you need and what you want to accomplish for self care, that becomes a routine and not a checklist.  

Links:

Jamie Stacks

This week’s podcast was sponsored by Brew Your Practice. Join Allison, Joe Sanok, and Jane Carter for 2 days of practice building and fun in Asheville, NC in October.

For Consult Monday, we discuss:

Lindsay Melka joins us to tell her story about her transition to private practice, finding balance, and how to have faith to take that leap to put herself first -  to the benefit of her clients, herself, and her practice. 

• The Importance of finding support.
• Lifting up other therapists in the community.
• The need to stop stigmatizing other therapists in the community for getting help themselves.
•  

Links:

Lindsay Melka

This week’s podcast was sponsored by Brew Your Practice. Join Allison, Joe Sanok, and Jane Carter for 2 days of practice building and fun in Asheville, NC in October.

For What I Wish I Said Wednesday, we discussed:

If your clients are getting what they need, if you connect well, they will travel to you.

• State your fee confidently - people will pay your fees.
• Keep asking yourself what you want
• Your clients are in pain, they want help.
• Marketing needs to speak to emotions, not comparative metrics.
• If you feel like a failure, you may be succeeding.
• Good things come out of failure experiences when starting out.
• Building a private practice is about who you’ve become in the process.

Links:

Brew Your Practice Event with Allison, Jane, & Joe Sanok

Jane’s Consulting Website

Jane's Private Practice Website