A recent trip to Hawaii afforded me the opportunity to reflect on a question that my significant other Amy asked me: when was the last time that you were happy?

Grabbing attention in our industry is pivotal for success in today’s market; in an industry saturated with competitors vying for clients' trust and business, you need to stand out.

At a recent event, I spoke about the necessity of clear messaging, maintaining and growing a robust online presence, and effective branding to make your agency stand out.

Drawing from my own experiences, I speak about how initially targeting the wrong audience led to dismal sales, which highlights the critical importance of focused marketing efforts. I also advocate for the use of detailed "five star prospect profiles" to align your marketing strategies with the values and beliefs of your ideal audience. 

I also share a personal anecdote of a well-delivered speech capturing the attention of a Fortune 50 company further proves the power of clear communication and investing in establishing a presence in the market.

Join us this week on Bullpen Sessions as I focus on going from unknown to unstoppable. 

📒 Show Notes and Resources 📒 

KEY MOMENTS

0:40 - Building Influence Through Marketing

16:38 - Attracting Your Ideal Prospects 

12:59 - Establishing Your Credibility Online

32:16 - Generating Leads Through LinkedIn

36:26 - The Importance Of Your Presence In The Market

CONNECT WITH ANDY NEARY

Subscribe and listen to the Bullpen Sessions Podcast 🎙 here:

https://podcasts.apple.com/us/podcast... 🎯 

Download the Broker Marketing Playbook: 

https://bit.ly/3Y8DtDO

📲 Request a free strategy call:

https://calendly.com/aneary/strategy-... 

💬 Join the Complete Game text community:

Text the word BROKER to 414-622-1462

Connect with Andy Neary on social media: 

LinkedIn: https://www.linkedin.com/in/andyneary/

Instagram: https://www.instagram.com/andy_neary/

Spencer Smith, SVP at ParetoHealth and host of the Self-Funded with Spencer podcast, joined me for a conversation on everything about him not related to those two roles. We talked about how important exercise and discipline are to him, how he’s keeping in shape and hitting his macros on the road, and what it took to get to where he is today. He also gives some advice to new advisors on how to look for and form those relationships that will take your career to the next level. 

📒 Show Notes and Resources 📒 

KEY MOMENTS

5:15 - Working Out With Your Spouse

11:17 - Eating Healthy On The Road

17:14 - The Effects Of Alcohol On Your Glucose Levels

25:36 - Authentic Connections Are The Key To Long-Term Success

30:58 - Be Curious About Everything

31:26 - Effort Is The Great Equalizer

CONNECT WITH ANDY NEARY

Subscribe and listen to the Bullpen Sessions Podcast 🎙 here:

https://podcasts.apple.com/us/podcast... 🎯 

Download the Broker Marketing Playbook: 

https://bit.ly/3Y8DtDO

📲 Request a free strategy call:

https://calendly.com/aneary/strategy-... 

💬 Join the Complete Game text community:

Text the word BROKER to 414-622-1462

Connect with Andy Neary on social media: 

LinkedIn: https://www.linkedin.com/in/andyneary/

Instagram: https://www.instagram.com/andy_neary/

Ross Conner from Hotchkiss Insurance joined me in-studio for a conversation focusing on what it means to stay true to yourself in this industry. Ross spent the first few years of his insurance career trying to be somebody that he’s not, and it wasn’t until he embraced his sense of humor and personality that he achieved real success. Outside of business, we talk about what it was like to adopt five kids while in a precarious financial situation, and the story of how Ross almost got kicked out of a silent retreat. 

📒 Show Notes and Resources 📒 

KEY MOMENTS

6:38 - Displaying Leadership Through Parenting

8:33 - Adopting And Raising Five Kids

12:11 - Authenticity Is The Key To Success

20:17 - Being Yourself In Business

22:36 - Leading A Cohesive Team To Success

36:16 - The Importance And Impact of Mentors

CONNECT WITH ANDY NEARY

Subscribe and listen to the Bullpen Sessions Podcast 🎙 here:

https://podcasts.apple.com/us/podcast... 🎯 

Download the Broker Marketing Playbook: 

https://bit.ly/3Y8DtDO

📲 Request a free strategy call:

https://calendly.com/aneary/strategy-... 

💬 Join the Complete Game text community:

Text the word BROKER to 414-622-1462

Connect with Andy Neary on social media: 

LinkedIn: https://www.linkedin.com/in/andyneary/
Instagram: https://www.instagram.com/andy_neary/

Heather Bowers joined me in-studio from Lone Star Benefits, Inc., to talk about everything behind the scenes that goes into being a female agency owner, a mom to a college football player son, and working with her husband. I dove into what parts of her life she prioritizes above everything else, what it’s like to run an agency with your husband, and the unfortunate story of her son’s neck injury during a football game, and how he overcame that huge challenge. Heather is also related to Dan Campbell, coach of the Detroit Lions, and we spoke about what it was like to see him lead his team to the NFC Championship Game. Join us this week on Bullpen Sessions to hear from a rockstar in the industry about what drives her on a daily basis.

📒 Show Notes and Resources 📒 

KEY MOMENTS

8:31 - Prioritizing Your Exercise And Diet

11:54 - How To Take Care Of Yourself As A Working Mom

15:32 - The Importance Of Managing Your Schedule

19:18 - Heather’s Son’s Neck Injury, And Return To Football

21:39 - Embracing Being A College Football Player’s Mom

24:33 - Heather’s Relationship With Dan Campbell, The Coach Of The Detroit Lions

31:33 - Navigating Challenges In Smaller Agencies

35:15 - The Life Of A Female Agency Owner

CONNECT WITH ANDY NEARY

Subscribe and listen to the Bullpen Sessions Podcast 🎙 here:

https://podcasts.apple.com/us/podcast... 🎯 

Download the Broker Marketing Playbook: 

https://bit.ly/3Y8DtDO

📲 Request a free strategy call:

https://calendly.com/aneary/strategy-... 

💬 Join the Complete Game text community:

Text the word BROKER to 414-622-1462

Connect with Andy Neary on social media: 

LinkedIn: https://www.linkedin.com/in/andyneary/

Instagram: https://www.instagram.com/andy_neary/

Chris Hamilton from Hotchkiss Insurance, and one of the best users of LinkedIn in the industry, joined me in-studio for a conversation focused on his life away from business. How does he keep himself mentally and physically sharp? What motivated him early on when he wasn’t immediately successful? And how has his social media presence helped in sales meetings?

KEY MOMENTS

HOW TO CONNECT WITH ANDY NEARY

Subscribe and listen to the Bullpen Sessions Podcast 🎙 here:

⁠⁠https://podcasts.apple.com/us/podcast...⁠⁠ 🎯 

Download the Broker Marketing Playbook: 

⁠⁠https://bit.ly/3Y8DtDO⁠⁠

📲 Request a free strategy call:

⁠⁠https://calendly.com/aneary/strategy-...⁠⁠ 

💬 Join the Complete Game text community:

Text the word BROKER to 414-622-1462

Connect with Andy Neary on social media: 

Meet Carl Willis, a trailblazer in the digital marketing world, whose journey began in 1996. Facing numerous challenges, he developed a transformative strategy that not only boosted his brand but also revolutionized online advertising by delivering remarkable results while keeping costs low.

In 2014, Carl founded Simplicity Marketing LLC, simplifying digital marketing for entrepreneurs. His visionary leadership expanded with the launch of Remodeling Marketing Team Brand in 2022 and the acquisition of Agent Branding & Marketing, solidifying his role as Lead Strategist across all three brands.

Beyond entrepreneurship, Carl shares his expertise through impactful books like "Internet Marketing for Home Remodeling Companies" and initiatives like the Total Transformation Summit, a faith-based workshop empowering personal development.

Carl Willis exemplifies innovation and adaptability in the digital age, reshaping the marketing landscape and inspiring others to follow suit.

HOW TO CONNECT WITH ANDY NEARY

Subscribe and listen to the Bullpen Sessions Podcast 🎙 here:

⁠https://podcasts.apple.com/us/podcast...⁠ 🎯 

Download the Broker Marketing Playbook: 

⁠https://bit.ly/3Y8DtDO⁠

📲 Request a free strategy call:

⁠https://calendly.com/aneary/strategy-...⁠ 

💬 Join the Complete Game text community:

Text the word BROKER to 414-622-1462

Connect with Andy Neary on social media: 

In this episode of Bullpen Sessions, host Andy Neary speaks on the importance of being searchable in this industry, why you NEED to be investing time in building your online presence, and how to effectively create a sphere of influence through social media. 

Register here for the upcoming webinar: https://www.completegameu.com/webinar-registration485871

KEY MOMENTS

2:33 - Your Clients NEED To Be Able To Find You

6:28 - Why Cold Calling Isn’t A Winning Strategy in 2024

10:02 - “If You Want To Grow Your Business Today, Think Of Yourself Like A Media Company.”

12:59 - Creating A Prospect-Friendly LinkedIn Profile

15:01 - Incorporate Video Into Your Strategy, And Your Website

18:40 - Building Your Sphere Of Influence

HOW TO CONNECT WITH ANDY NEARY

Subscribe and listen to the Bullpen Sessions Podcast 🎙 here:

https://podcasts.apple.com/us/podcast... 🎯 

Download the Broker Marketing Playbook: 

https://bit.ly/3Y8DtDO

📲 Request a free strategy call:

https://calendly.com/aneary/strategy-... 

💬 Join the Complete Game text community:

Text the word BROKER to 414-622-1462

Connect with Andy Neary on social media: 

John Hansbrough, former college football player turned Risk Management Consultant at Acrisure, joined me this week on Bullpen Sessions for a great conversation. In this episode, we discuss:

John shares some valuable tips on getting started with LinkedIn content, and you might just find out how you can meet your spouse on the flag football field!

KEY MOMENTS

5:08 - The Impact of Coaching Changes On Your Athletic Career

10:31 - Choosing The Right College Level

17:09 - The College Football Experience

27:13 - Business Growth Through Educational Content

30:21 - Why You Need To Educate, Not Advertise

37:23 - The Importance of Mentors On Your Career

42:22 - Collaborating Instead Of Competing In The Industry

HOW TO CONNECT WITH ANDY NEARY

Gain Access to Complete Game University Membership⁠⁠⁠⁠⁠ - https://completegameconsulting.com/

LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/in/andyneary/

In this podcast episode, host Andy Neary dives deep into the core attributes that drive success in the insurance industry, inspired by his recent experiences and the book "The Leadership Secrets of Nick Saban." Andy shares invaluable insights from interviewing top performers in the field—Chris Hamilton, Heather Bowers, Ross Connor, and Spencer Smith—highlighting their relentless curiosity, unwavering humility, and the power of simplification in both personal and professional spheres. Whether you're navigating the early stages of your insurance career or are a seasoned professional seeking to rekindle momentum, Andy's reflections offer actionable strategies to help you avoid mediocrity and unleash your full potential.

KEY MOMENTS

[01:05] - Overview of today's episode: Insights from a day spent with top clients and learnings from the book "The Leadership Secrets of Nick Saban."

CONNECT WITH ANDY NEARY

Become a ⁠⁠⁠⁠⁠Complete Game University Member⁠⁠⁠⁠⁠

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