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Setting the right ACOS and TACOS goals can make or break your Amazon ad strategy. Learn how to adjust these key metrics for growth and profitability.

Stop wasting ad spend! Learn how to run profitable PPC ads with our PPC guide: https://bit.ly/3DLhywd

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Timestamps:

00:00 - Why ACOS and TACOS Matter

00:09 - What is ACOS and Why it Matters

00:32 - How to Calculate ACOS for Amazon Ads

01:16 - Setting ACOS Goals for Growth vs. Profitability

02:00 - The Role of COGS in Ad Strategy

02:12 - What is TACOS? ACOS vs. TACOS Explained

02:30 - How to Adjust ACOS and TACOS Over Time

02:48 - Need Help? Work With My Amazon Guy

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