Acupuncture Marketing School

Today I’m talking with acupuncturist Godfrey Fayne all about Instagram.

Godfrey recently graduated from the Pacific College of Health Sciences in California with his doctorate (congrats!) and in the last year of school, he decided to really lean into content creation for his Instagram account (@gtheapprentice), which is how I discovered his account.

He shares fun and helpful Reels about Chinese medicine that resonate with patients and practitioners alike.

Godfrey really shines in his ability to create video content consistently and to show up as himself in his videos, and I’m excited to talk to him about that today.

Before we dive into Godfrey’s interview:

A Year of Email Templates for Acupuncturists is on sale this week.

If you’re on my email list, you know it was on sale last week BUT it’s honestly been a rough few weeks and I’m behind in producing Godfrey’s episode. So for my podcast listeners, I’m extending the discount code for one more week.

The discount code is EMAILMAGIC and you’ll save $40 on email templates.

These are real remails that I send to my patients. You can literally copy and paste them, make a few edits for your own practice, and either hit send or schedule them for the future.

My goal with these is to make your email marketing MUCH easier.

The emails are focused on pain, anxiety, and digestion, primarily, so if you like treating those things, they are likely a pretty good fit for your practice.

>> Check out the templates here

The discount expires Monday, January 30th, 2023. As always, if you have questions, send me an email at [email protected]

In this episode, Godfrey and I talk about:

• How you can use your audience (aka, your community) as inspiration to show up consistently 
• Leaning into what your audience likes and letting them guide your content
• The fact that it's difficult for everyone, even extroverts, to get used to seeing themselves on camera and/or hearing their own voice
• How social media can lend wisdom to make us better practitioners
• And much more

Without further ado, let's talk about Instagram with Godfrey Fayne!

SHOW NOTES:

• Follow Godfrey @gtheapprentice on Instagram
• Save $40 on A Year of Email Templates for Acupuncturists with code EMAILMAGIC (Code expires Monday, Jan. 30th, 2023.)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! Today I'm speaking with Nell Smircina, DAOM, an acupuncturist and advocate whose goal is to transform our industry.

Dr. Nell is an advocate, practitioner and consultant. She's built and scaled her practice and is passionate about sharing lessons learned (and continued learning!). She's currently completing her Executive MBA, with the objective of continuing forward movement for our medicine in the healthcare delivery system.

She's a columnist for Acupuncture Today, the Vice Chair of Public Policy for the American Society of Acupuncturists, and the Director of Development for the American Acupuncture Council.

Dr. Nell and I have been internet friends for a long time, although we've never met in person! I'm happy to invite you to our conversation about taking your acupuncture career in the direction that's calling to you.

We've both had unconventional paths after acupuncture school, and we talk about how there are so many opportunities in this profession - not just full-time practice.

We invite you to think of all the incredible ways you might contribute to our industry. Whatever you feel called to do, we're here to embrace it and encourage you to pursue it.

In this interview we talk about:

• The Zone of Excellence versus the Zone of Genius in your career
• How we can each be an advocate for our profession, with a special nod towards introverts
• Confidence in clinic as a responsibility - and how confidence can be built on purpose
• Considering not only the value you give, but also the value you receive from your work
• Pursuing the path less traveled and releasing expectations in order to build a career you love

Join us! 

SHOW NOTES:

• Dr. Nell's website: drnell.com 
• Save 20% on Dr. Nell's online courses with discount code AMS2023. View her courses here: drnell.com/assets
• Follow her on Instagram: @drnellofficial
• Join her on LinkedIn: www.linkedin.com/in/dr-nell-smircina-10094267/
• Dr. Nell's phone number, generously offered! 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Happy Holidays! Today I'm talking with Ellie Cole, an acupuncturist in Oregon, about how to get more patient referrals from not just MDs, but all by biomedical professionals. 

This is the third time I’ve interviewed Elie, and I'm always so grateful for how generous she is with her advice and suggestions on this topic.

We really dig in deep in this episode and talk about:

• How to get in front of more MDs
• What kind of questions are they're likely to ask once you have the opportunity to speak with them
• How to answer those questions in a way that makes the MD decide that they want to send their acupuncture referrals to YOU

Elie has an online class, Chinese Medicine Explained, which is a wonderful, very thorough, step-by-step class that walks you through her process of getting in front of MDs, knowing how to speak to them and getting regular referrals.

And just for listeners of the Acupuncture Marketing School podcast she's offering a discount code for 15% off the class if you decide you’d like to join her!

The code is NEWYEAR15 and it expires at midnight on December 31st. 

At the end of the interview, Elie offers her contact info in case you have any questions at all for her. 

All right, let’s get started! Without further ado, Elie Cole.

SHOW NOTES:
- Elie's online course, Chinese Medicine Explained (5 NCCAOM PDAs)
- Discount code for 15% off is NEWYEAR15 (Expires midnight Dec. 31, 2022)
- Contact Elie via text or email: (503) 860-8998 or [email protected]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

It's not too late to start marketing your practice for the holiday season. 

There are still simple things you can do to get in front of your audience this month that don’t require a ton of planning in advance, including sending short and sweet email newsletters. 

Today I'm sharing the emails I'll be sending to my email subscribers for the month of December. 

I'll be sending one email per week for four weeks, between US Thanksgiving and the final week of December. 

I hope this inspires you to send your own emails and helps make the process streamlined and easy for you!

Join me for a New Year Business Planning Workshop on Sunday, December 11th, at 11:00 am Eastern Time!

In this goal-setting and business-planning live workshop, we’ll be reviewing your 2022 – what worked well, what didn’t, what were your big and small successes.

Then you’ll be setting your BIG goals for 2023 and walking through a 90-day planning workbook to outline your next steps to achieve those goals.

When you walk away from this event you’ll have your first steps lined up, and lots of fresh new motivation, to pursue all the amazing things that you want for your work and your life in 2023.

I’d love for you to join me. It’s a 2-hour workshop and it’s $47. 

Come together with other acupuncturists and experience a little bit of community. 

There will be lots of quiet journaling time, some fun surprise giveaways, and overall really nice energy. 

If you can’t attend live, no problem. There will be a replay available for 30 days for anyone who registers.

>> Click here to register for this event.

And – if you’re a student and you want to join us, feel free to email me [email protected] for a half off discount code.

SHOW NOTES:
- Register for the Acu Biz Planathon on Dec. 11th (2 NCCAOM PDA credits)
- One Year of Acupuncture Email Newsletter Templates
- Acupuncture Marketing School digital program (15 NCCAOM PDA credits)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back!

Today I'm excited to interview website designer and marketing expert Kali Edwards.

Kali is the founder of June Mango Design, a creative studio that works with healers and holistic brands. Her own experience with acupuncture led her to work with wellness entrepreneurs.

I think you'll like her because she has a lot of perspectives that resonate with East Asian medicine, including the power of rest, flowing with the seasons in your business and your life, and more.

She also offers a pretty unique service in which she builds and launches your website in just five days - the Go Live in 5!

In this episode, we talk about:

- How to avoid the comparison trap in your marketing (especially social) and in your business
- What patients are really looking for the moment they land on your website
- To niche down or not niche down?
- How to create a business that supports the season of life you're in
- What success means for Kali and why it should be fluid over time
- And much more

Hope you enjoy this episode!

SHOW NOTES:
- Connect with Kali on her website, junemango.com, and on Instagram @junemangostudio
- Kali's Go Live in 5 Website Launch Process

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! I've been on a bit of a hiatus, as you know, but interviews with fellow acupuncturists and marketing experts are on their way in November! Stay tuned.

This week I'm sharing why I teach marketing, about the person who taught and inspired me, whether I have any formal education in marketing, and more.

I say it all the time - I love marketing, and I love teaching it to fellow acupuncturists. BUT I don't often talk about the background behind it. 

I'm also sharing a story about one patient who didn't want to pay me for continued acupuncture treatments, but offered me a deal on something else instead.

The stories are related, I promise.

Before we dive in, don't forget that Acupuncture Marketing School is on sale this week for $200 off! Plus anyone who enrolls this week gets free access to the new Patient Boost Bonus training.

Use code PATIENTBOOST to save!

The discount code expires at midnight on Monday, Oct. 31st.

SHOW NOTES:
- Acupuncture Marketing School [15 NCCAOM PDA credits] - Use code PATIENTBOOST to save $200 this week
- The Patient Boost Bonus - Free enrollment if you sign up for Acu Marketing School this week!
- Jason Stein's acupuncture practice management podcast, Wellness Renegades

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Listen in for a short and sweet update on why the podcast has been quiet lately, AND get yourself some free PDA credits!

SHOW NOTES: 

• Sign up for the Free PDA Class with Dr. Steiner (3 NCCAOM PDAs)
• Free Email Marketing Webinar at the Successful Practice Summit on Sept. 10th (Sign up for reminders)
• Who inspires you in our industry or in the marketing industry? Let me know. Email me their name and I'll add them to my list of potential podcast guests! My email is [email protected] 

This episode is an invitation to embrace creativity in your marketing.

Why? I hope this perspective helps you:

- Enjoy your marketing more
- Feel like it’s an interesting and thoughtful process instead of required drudgery that you have to get over with

How do you put this into practice, the idea of injecting creativity and new ideas into your marketing?

I've got practical tips and ideas for you, as well as some homework this week!

Let's dive in.

Show Notes:
- Qiological podcast (My interview comes out in the fall, stay tuned!)
- Have an inspiring acupuncturist or marketer you'd like me to interview on the podcast? Someone who's brain you've always wanted to pick about how they do what they do? I'm making a list of potential people to interview! Send me their name >> [email protected]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

It's not too late to launch a summer marketing campaign!

I know everyone's busy this time of year, so I recommend picking one or two of these ideas and running with them.  

Some of these ideas are quick and very simple, others are more involved, so take what works for you, what inspires you, and what you have time for.

And a quick note before we get started:

The Acupuncture Social Media Templates are on sale this week for $30 off! 

Tired of scouring the internet looking for acupuncture images, or spending time creating graphics (over and over, every week) for your social media marketing? 

Let me save you A TON of time with 45+ gorgeous templates created just for acupuncturists, plus quick Canva design & branding tutorials!

Take a look at the templates here. (Discount code already applied on the checkout page.)

Let's dive in!

SHOW NOTES:
- Acupuncture Social Media Templates - Save $30 this week only
- Free Ubersuggest SEO Tool from Neil Patel

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I want to share a few new ways of thinking about marketing to remove some of the pressure and negative energy that we often apply to it, as well as give you fresh new perspectives.

Sometimes shifting our viewpoint about marketing and seeing it through a new lens can make a huge difference in our enthusiasm and commitment to it. 

I find that these ideas are especially helpful if you're in a marketing rut and need some inspiration! 

SHOW NOTES:

• The Yin and Yang of Marketing Your Practice with Clara of AcuPro Academy
• Clara's Instagram account: @acuproacademy
• Episode #41: Six Networking Tips for Anyone Who Doesn't Love Networking

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.