Acupuncture Marketing School

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs. 

We talk in detail about search engine optimization for acupuncturists and other local wellness businesses. 

I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful!

In this episode, we discuss: 

• How to decide on keywords for your acupuncture website
• Do local businesses need a blog for great SEO?
• What is a "queen" page on your website and why is it good for SEO?
• Why Google is like a brain sitting in the dark until we take certain actions... 🤯
• How long does SEO take before it starts working on your acupuncture website?
• What to add to your acupuncture website to help reduce the doubts and fear of potential patients
• And much, much more

Hope you enjoy this jam-packed episode!

SHOW NOTES:

• Lex's website: lexlancaster.com
• Lex on Instagram: @lexlancaster_
• Book a free 15-minute discovery call with Lex
• Lex's podcast, Up in My Business

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.

She initially opened her doors in 2020 and made over $200,000 in her first year of acupuncture practice. Yes, in a pandemic. 

She's been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.

In this episode, we talk about: 

• Gudrun’s journey of opening and expanding her acupuncture practice in Chicago
• How a membership model has helped build her acupuncture practice
• Creating a supportive work environment and allowing team members to practice in a way that suits their strengths
• The challenges of marketing and generating acupuncture patients for multiple locations
• Investing in public relations and social media management and bargaining for these services if you can’t afford them
• What marketing has worked to build her practices, and what fell flat
• And much more

Gudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.

She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!

SHOW NOTES:

• Website: www.moonrabbitacupuncture.com
• Instagram @moonrabbitacupuncture
• Gudrun's Business Insider interview
• Gudrun's Social Media Manager: Monika Dixon PR 

This episode is sponsored by Jane.

Many of you are familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant all-in-one practice management software and the sponsor of our show today.

The team at Jane know your time is valuable and they’ve designed Online Intake Forms to help you reduce admin work and so that you can take back your treatment time.

Whether you need to collect patient data, insurance policy information, health history, or consents, Jane’s Online Intake Forms offer a safe and secure way to gather everything you need before your patients walk through your door.

You can also collect payment details securely through your intake form, via Jane’s PCI-compliant payment solution, saving your patients time at checkout.

To learn more about how Jane’s intake forms can help, head to jane.app/guide to book a 1-on-1 demo with a member of their team. If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up to get a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! This week I’m interviewing therapist and business coach, Kayla Das.

Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla!

I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.

In this episode, we talk about:

• Earned income vs. passive income, and the concept of the income glass ceiling
• Why passive income is not technically passive – but still worth the effort
• How passive income requires more up-front work and faith, for a potentially larger payoff in the long run
• Why choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoyment
• And much more

I hope you enjoy this fun conversation with Kayla!

SHOW NOTES:

• Kayla’s Passive Income Personality Quiz Quizhttps://quiz.tryinteract.com/#/63d406bc64d63a0016ae563a
• Follow Kayla on Facebook – Kayla Das Business Coaching
• Join Kayla’s private Facebook group – Boosting Business: Therapists Private Practice Community (5.5k members)
• Listen to Kayla’s podcast: Designer Practice Podcast
• Kayla’s website: kayladas.com

This episode is sponsored by Jane:

Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us. 

Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto. 

Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television. 

In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate. 

Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey. 

In this episode, we talk about:

• How therapists and acupuncturists building their practices can benefit from community and support.
• How Roxanne landed TV appearances that have helped build her therapy practice.
• Roxanne's specific advice for pitching to TV producers.
• Overcoming nervousness in public speaking.
• How to plan for slow seasons in your practice.
• Consistency on social media vs. being on social "constantly" and why they are not the same thing.
• And much more.

Hope you enjoy this gem of an episode with Roxanne!

SHOW NOTES:

• Roxanne's website: Francis Psychotherapy & Consulting
• The Therapist's Lounge
• Connect with Roxanne on Social Media: 
  • Instagram @francispsychotherapy
  • TikTok @francispsychotherapy
  • Facebook @francispsychotherapy
• AcuHub - Remote receptionist services for acupuncturists
• Free PDA Class: Email Marketing for Acupuncturists (1 NCCAOM PDA credit, Professional Enhancement Category)

This Episode is Sponsored by AcuHub:

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your  EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.  

Save time and money with your own dedicated Acuhub receptionist.  

Visit Acu-hub.com to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut. 

Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members. 

In this episode, we talk about: 

• Creating a company culture that aligns with your values
• What marketing has worked for Sarah and what hasn't
• Email newsletters as a powerful marketing tool for staying top of mind with patients
• How books and media appearances can enhance your authority and credibility
• Repurposing content and using platforms like Help a Reporter Out (HARO) to
• Staying adaptable to the ups and downs of running a business
• And more

I hope you enjoy this episode with Sarah!

Join me for the Acupuncture Business Planathon this Sunday!

>> Click here to learn more and register.

Can't join us live? No problem. A replay will be sent out to everyone who registers.

If you're a student OR finances are a little difficult year, feel free to email me at [email protected] for a 1/2 off discount code.

Hope to see you there!

SHOW NOTES:

• Indigo Wellness Group Website
• Sarah's book, A Patient's Guide to Acupuncture
• Indigo Wellness Group Instagram @indigowellnessgroup
• Indigo Wellness Group Facebook @indigowellnessgroup
• Help A Reporter Out (HARO)
• Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern Time

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach. 

With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values. 

I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!

In this episode we talk about:

• How it’s never the wrong choice to take care of yourself
• Why the number of patients you’re seeing each week may not be a good measure of the health of your practice or of your health as a practitioner
• How practicing what you teach your patients can change your practice and your life
• A reminder that setting boundaries and creating structure in your practice helps prevent burnout so you can enjoy a long career in this medicine
• What does “making it” mean and how to release the expectations that society and our professions may place on us
• And much more

Plus, all of my PDA classes, marketing templates and marketing coaching options are 30% off for Black Friday and Cyber Monday!

Use code GRATITUDE30 or GRATEFUL30 at checkout to save 30% on:

• Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics Category)
• 60-Minute Marketing Strategy Sessions with Me (Single or Ongoing)
• A Year of Email Newsletter Templates for Acupuncturists (30+ emails)
• Acupuncture Social Media Graphics
• Instagram Reels for Acupuncturists For Beginners (3.5 PDA Credits)
• Acupuncture Marketing School (15 NCCAOM PDA Credits)
• And more

(Apologies, in this episode I mentioned both discount codes accidentally... it was supposed to be GRATITUDE30 but I have now set it up so that GRATEFUL30 works as well!)

SHOW NOTES:

• Danielle's website: drdanielleangela.com
• Follow Danielle on Facebook @drdanielleangela 
• Follow Danielle on Instagram @drdanielleangela
• Save 30% on all PDA classes, marketing templates, marketing coaching, and more at michellegrasek.com with code GRATITUDE30 or GRATEFUL30

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences.

She’s committed to helping others actualize their greatest potential and live with passion and enthusiasm.

In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead of burnout.

She also loves to help acupuncturists create online classes and other alternate streams of income so they can have more freedom in their business.

I hope you enjoy this conversation with East!

Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!

This special sale ends on November 6th at midnight Pacific Time.

>> Click here to learn more and use code PUMPKIN to save $200!

In this episode, we talk about:

• Knowing when it’s time to make a big change in your practice
• Setting your prices
• Recognizing the many forms of burnout
• Should you monetize something you’re giving away for free?
• Feeling aligned in your practice by defining your Light House
• Setting and maintaining boundaries to preserve your time and energy

Show Notes:

• East’s website: doctoreast.com
• Follow East on Instagram @doctoreast
• Follow East on Facebook @east.haradin.phillips
• Follow East on YouTube @doctoreast
• East’s book, More Than a Treatment: How to Create Exceptional Experiences That Increase Patient Satisfaction and Improve Treatment Outcomes
• Save $200 on Acupuncture Marketing School plus get a bonus this week! A free 60-minute Marketing Strategy Session with me. Use code PUMPKIN to save before the ends on Monday, Nov. 6th.

Thank you to our sponsor:

This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us

Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful practices.

Liane’s first career was in insurance, so she has a unique perspective on helping practitioners navigate risk as healthcare providers.

In this episode we talk about some unique ideas, including what makes ethical marketing, what counts as informed consent, and much more.

Liane also runs a successful multipractitioner practice, and we discuss what marketing is working for her right now.

Hope you enjoy!

SHOW NOTES:

• Liane's clinic website
• To book a consult about informed consent or marketing with Liane email her at [email protected]. Consults are 60 minutes and the cost is $169.50 CDN.
• Psychotherapy Masterminds website
• Instagram: @psychotherapy_masterminds
• Facebook: @Psychotherapy.Masterminds

Thank you to our sponsor:

This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice.

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us. Or use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.

They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare.

And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA credits each, by the way. Check them out here.

As you’ll hear in the interview, I discovered Tori and Marla by taking their free microneedling class last year and have since integrated it into my practice. And I use their skincare line because I’m always searching for products with clean ingredients (without hormone disruptors), fair labor practices, sustainable packaging, etc.

We dig in and talk about everything. I think you’ll enjoy this one!

In this episode we talk about:

• How both Tori and Marla left corporate careers to become acupuncturists
• The struggle behind their decision to add skincare services into their acupuncture clinics
• The reason they felt compelled to create their own clean skincare brand
• Their transition to teaching skincare PDA classes to other acupuncturists, and why they love it so much
• What Kenny Rogers has to teach us about entrepreneurship
• Why closing a practice isn't a failure
• And much more

SHOW NOTES:

• Click here to sign up for the following classes and/or create a wholesale account with TOMA:
  • AcuGlow Facial Gua Sha Live Online Course (3 NCCAOM PDA credits)
  • Micro+Needling Live Online Course (3 NCCAOM PDA credits)
  • Increase Your Income: Tools for Growth (1 NCCAM PDA credit)
• TOMA Skin Therapies on Facebook
• TOMA Skin Therapies on Instagram
• Jane App EHR - Use code ACUSCHOOL1MO for one month free of Jane

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Michelle Hamilton, founder of the online program, Community Acupuncture School.

Michelle and I talk about how she opened her very first community acupuncture clinic outside on a patio, despite people’s advice not to do it, and how it was one of the best decisions she ever made.

We also talk about:

• How Michelle built that patio clinic into a successful multi-practitioner hybrid acupuncture practice with community acupuncture and one-on-one treatments that sees over 150 patients a week
• How seeing multiple patients per hour in community style practice actually supports Michelle’s introverted nature
• All the reasons community acupuncture is great for patient retention
• Her sliding scale and membership options
• And much more 

If you’d like to launch a community clinic, or grow the one you already have, I think you’ll really enjoy this episode.

SHOW NOTES: 

• Take a look at Community Acupuncture School
• Join the Community Acupuncture School waitlist
• Michelle's Business Coaching
• Follow Michelle on Instagram @dr_michellehamilton
• Follow Michelle on Facebook
• Contact Michelle: [email protected]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.