Acupuncture Marketing School

Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices.

Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients.

In this episode we talk about:

• How it’s normal for business to be slower in the summer, across all industries
• Taking time off to have mental space for strategic business planning and goal setting
• Quickly launching a summer marketing campaign
• The key to acupuncture patient retention, aka, getting established patients to stay on their treatment plan
• Why growing yourself is an important part of growing your business

SHOW NOTES:

• Jessica's Website: buildyourcashmedicalpractice.com
• Jessica's Group Coaching Program
• Book a Free 1:1 Call with Jessica (15 Minute Consult)
• Save $30 this week on Women’s Health Email Templates for Acupuncturists with code EMAIL30

🌟 This episode is sponsored by the brand new Women’s Health Email Templates for Acupuncturists.

Save $30 this week with code EMAIL30.

I’m excited to share these with you. There are 24 done-for-you emails on topics like acupuncture for menstrual health, PMS, fertility, postpartum, hot flashes, and more.

They're easy to use: Simply copy the text, paste into your email provider (for example, MailChimp) edit to match your clinic, and hit send. 

If you want more women’s health patients, these emails are a great choice because education is a huge part of marketing for us as acupuncturists.

That's the goal of these emails – educating and then converting people into patients.

I put a sample email on the landing page so you can see my writing style, how I reference research, the way I talk about acupuncture, etc., so you can decide if these are a good fit for you and your patients.

The discount expires on Monday, August 5th.

Click here to check them out. The discount code is already applied on the checkout page. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! In this solo episode, I share my top five tips to make switching acupuncture EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.

I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode.

Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have lots of thoughts for you.

SHOW NOTES:

• Learn More About Jane - Free Demo
• Use code ACUSCHOOL1MO to get a one-month grace period applied to your new account
• FREE PDA CLASS: Pelvic Care for Acupuncturists Introductory Course, taught by Krystal Couture, DPT, L.Ac., hosted by Michelle Grasek

💙 Naturally, this episode is sponsored by Jane! 

The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.

With time-saving charting features, like custom smart narratives, chart duplication, and dictation (dictation, you guys!), Jane helps you finish charting your patient or client notes during work hours, not after hours. 

And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.

To see how Jane can help you free up your evenings from admin tasks, head to meet.jane.app/more-time to book a personalized demo. But, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful acupuncture clinic with his wife in New York City to relocate his family and their practice to the island of Cyprus in 2021. 

We talk about:

• What sparked their decision to leave everything behind and move across the world
• How they’re building their new acupuncture practice from the ground up with no contacts or family in the country
• What marketing has been working really well to bring in new acupuncture patients
• What’s different building an acupuncture practicing in Cyprus, which has socialized medicine
• Dimitri’s specialty and his online class on orthopedic acupuncture, the Oak Point Method
• Prioritizing family and health over traditional measures of success

I hope you find this episode as fun and fascinating as I did, and feel inspired to pursue your biggest dreams, no matter how impossible they might seem at first.

SHOW NOTES:

• Boules Acupuncture Clinic website
• Dimitri's Instagram @boulesacuclinic
• The Oak Point Method Practice Building Course (Use discount code PODCAST to save $50) 
• The Business of Practice Conference Early Bird Tickets
• Free Email Marketing PDA Class (1 NCCAOM PDA Credit)

This episode is sponsored by The Business of Practice Conference, hosted this year in Melbourne, Australia.

I know Australia is quite a big trip for those of us in the US but I hope you’ll consider joining us. I’m honored to be the international keynote speaker, and I’m joined by eight other practicing acupuncturists who are experts in business growth, social media, practice management, building a brand, and much more. 

It’s going to be an energizing weekend and the goal is for you to leave feeling inspired and prepared to build a practice that’s aligned with your own definition of success.

The early bird ticket price of $800 Australian ends on June 30th. With the current exchange rate that’s about $530 US. Grab your reduced-price ticket while you can.

Plus I’ll be staying an extra half day the Monday after the conference to teach Acupuncture Marketing School in person. It’s the first time I’m teaching this coursework in person and it’s going to be a small group, so you’ll get plenty of time to ask questions and get feedback. I am really looking forward to it.

Come and join us and your like-minded colleagues for a great weekend of learning, expansion and networking!

The link is in the show notes to sign up and to view the lecture topics and everything else that’s included in this fabulous event. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.

In this episode, we discuss: 

• The ideal website layout to get the attention of potential acupuncture patients
• How knowing your target market is essential for an effective website
• What is a branding hierarchy?
• One thing that’s a waste of space on your website
• What is a positioning statement and where does it belong on your website? 
• When writing less text is more beneficial on your site
• How branding is both visual and visceral
• And much more

Hope you enjoy this episode with Kali!

SHOW NOTES:

• June Mango Design Website
• June Mango Instagram

 This episode is sponsored by Jane, a clinic management software and EMR.

The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.

With time-saving charting features, like custom smart narratives, chart duplication, and dictation, Jane helps you finish charting your patient or client notes during work hours, not after hours.

And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.

To see how Jane can help you free up your evenings from admin tasks, head to the jane.app/more-time to book a personalized demo.

If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping new acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building an acupuncture practice, and more. 

In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice. 

This includes considering acts of service as marketing, generosity as marketing, relationship building as marketing, curiosity as marketing, and much more. 

I think you’ll enjoy this conversation with Kenton!

Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!

This special sale ends on May 27th at midnight Pacific Time.

>> Click here to learn more and use code PUMPKIN to save $200!

SHOW NOTES:

• KentonSefcik.com
• TCM Graduate TV Membership
• @TCMGraduateTV YouTube Channel
• Kenton’s new podcast: The First Years of Acupuncture
• Join Kenton’s email list
• Save $200 on Acupuncture Marketing School with code NEWPATIENTS (Code expires May 27th at midnight.)

💙 Today’s episode is sponsored by Jane, your all-in-one, HIPAA-compliant patient management software. 

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. 

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

I recommend booking a personalized 1-on-1 demo with a member of their team. It's a great way to make sure Jane will be the right fit for you and your practice and to see Jane's features in action.

And Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import all that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for acupuncturists.

In this episode, Darcy and I talk about: 

• Why SEO is just like an Oreo cookie
• Why target market matters SO MUCH for great SEO
• How to choose keywords for your acupuncture website
• An easy tip for quickly improving location keyword density on your website
• Lots of specific tips for optimizing your Google Business Profile
• Unique ideas for repurposing content and using Chat GPT to make acupuncture marketing simpler and faster
• How SEO is about appeasing Google and learning to play its game
• And much more

Hope you enjoy this episode. It’s jam-packed with useful tips you can put into your practice right away!

SHOW NOTES:

• Darcy's Free SEO Training: SEO Quickstart Guide for Acupuncturists
• Propel Marketing & Design Website
• Propel Your Practice Podcast 
• Scholarship Competition Information for Acupuncture Marketing School (Accepting applications May 13th - May 16th.)

This episode is sponsored by AcuHub.

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your  EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist.

Visit Acu-hub.com to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.

Jeffrey is an acupuncturist who first started acupuncture creating content for his clinic 20 years ago, way before it was trendy or a household phrase. 

You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.

Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from.

In this episode, we also talk about:

• The evolution of graphic design and how it's easier than ever to create professional-looking acupuncture content
• The idea that acupuncture is worth overcoming our fear of marketing, to have an impact on more patients our communities
• The necessity and cost-effectiveness of email marketing for acupuncturists
• The importance of asking for help with your marketing when you need it
• An interesting take on why so many chiropractors seem successful in business
• The benefits of coaching and accountability in building or scaling an acupuncture practice
• And much more

Hope you enjoy this episode with Jeffrey!

SHOW NOTES:

• Acu Downloads (Free 14-Day Trial)
• Acupuncture Media Works on Facebook
• Free NCCAOM PDA Credit Class: Integrating Ear Seeds Into Your Practice (Taught by Robin Green, hosted by Michelle Grasek) - Live on May 8th

This episode is sponsored by Jane, an all-in-one practice management software.

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. 

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year. 

In this episode we discuss:

• How to think about marketing your acupuncture practice if you’re afraid you’ll have to talk too much about yourself
• What marketing is working for Mandy’s marketing students?
• Where do Mandy’s patients primarily come from at her practice?
• Why Mandy advocates a multi-channel approach to acupuncture marketing
• Why scaring certain people away with your marketing is a good thing
• Why you MUST collect data from your marketing efforts
• And much more

Hope you enjoy this episode with Mandy!

This episode is sponsored by the Business of Practice conference, which, as I just mentioned is a marketing conference for acupuncturists, and is being held on September 7 & 8th in Melbourne, Australia. 

This conference speakers are all acupuncturists and marketing or business experts, so you’ll get to learn from people in our industry. 

Topics include everything from optimizing your website to social media, to email marketing and more. 

As you’ll hear in the upcoming interview, I’m excited to be one of the speakers at the conference. 

Super Early bird conference tickets are just $600 Australian, which is a savings of $400, and this price ends on April 30th.  

If you love a destination CEU weekend, then I really hope you’ll join us for this one of a kind event focused on growing your acupuncture practice!

SHOW NOTES:

• Business of Practice Conference - Super Early Bird Ticket Only $600 (Saturday, Sept. 7 and Sunday, Sept. 8th)
• Add-On: Acupuncture Marketing School LIVE at the Business of Practice Conference (Monday, Sept. 9th)
• The Acupuncturists Biz Hub Podcast
• Mandy's online courses
• Follow Mandy on Instagram @acupuncturistsbizhub

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.

If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place!

In this episode we talk about:

• What kind of ethical dilemmas are people usually worried about regarding AI?
• Why it helps to think of AI like a brilliant, helpful assistant
• How AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectives
• Practical suggestions for using AI in marketing your acupuncture practice
• Ideas for prompts to give ChatGPT to help you with content creation
• Who owns the content created by ChatGPT?
• And much more

SHOW NOTES:

• Jon’s Website: getclear.ai
• Jon’s Book, Get Clear on AI, on Amazon
• Join Jon on Instagram @teamgetclear
• ChatGPT: chat.openai.com
• Captions App – Eye Contact Corrector in Video

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years. 

He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals. 

This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away.

In this episode, Jason and I talk about: 

• Generating more revenue at your acupuncture clinic, but NOT adding to your workload
• Hosting retreats as a way to increase revenue without breaking the bank
• How to boost your acupuncture clinic rank in a Google search
• What to focus on instead of social media
• Donation clinics as a way to give back to the community while maintaining a cash-pay business model
• Tips for optimizing your Google Business Profile for SEO
• And much more

Hope you enjoy this episode with Jason!

Today's episode is sponsored by Acupuncture Marketing School, the online course (worth 15 NCCAOM PDA credits).

This week there's a special discount code just for podcast listeners. The code is PODCAST to save $100 and get a free 1:1 marketing strategy session with me.

Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities. It's a step-by-step marketing strategy to help you grow a meaningful, thriving practice.

It’s perfect for marketing beginners and anyone who feels like their marketing efforts are scattered and just not getting results.

Learn more about Acupuncture Marketing School (15 NCCAOM PDAs) here and don't forget to use code PODCAST to save $100 and get a free 1:1 Marketing Strategy Session with me.

SHOW NOTES:  

• TIME-SENSITIVE: Jason's Facilitated Mastermind for Acupuncturists (2 Seats Left): wellnessrenegades.com/acupuncture-mastermind
• Jason's website: jasonstein.com
• Wellness Renegades on Instagram: @wellnessrenegades
• Follow Jason on Facebook
• Retreats for Business Owners:
• Acupuncture Marketing School (15 NCCAOM PDAs) - Use code PODCAST to save

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.