Acupuncture Marketing School

This week I'm chatting with acupuncturist and business coach, Julie Bear Don't Walk.

Julie has been a business coach in our industry for many years, as well as a successful practice owner.

I really enjoy her approach to coaching - it's all about building a practice that fits your life. She focuses on systems, capacity, and scaling while avoiding burnout.

Whether you're a solo practitioner looking to increase patient numbers, or you're ready to scale and hire more practitioners, Julie has great advice to share.

In this episode, we talk about:
- How she grew her practice from a one-person show seeing 35 patients a week to a staff of eight helping over 150 patients a week
- How her approach to business coaching is like applying a TCM treatment to your practice
- Why internal systems are essential before applying marketing to your practice
- How you can increase your capacity for seeing more patients without feeling burnt out
- And much more.

Enjoy this conversation with Julie!

SHOW NOTES:
- Life Flow Consulting Website: https://www.lifeflowconsulting.com/
- Julie's acupuncture practice website: https://www.juliebeardontwalk.com/
- Follow @lifeflow.consulting on Instagram: https://www.instagram.com/lifeflow.consulting/

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with business strategist Joanna Sapir.

Joanna works with holistic entrepreneurs (including plenty of acupuncturists) to help them set up structures and programs in their business that create more freedom for you, the practitioner.

In this episode we dig in and talk about her unique way of helping wellness providers set up treatment programs that not only better support their patients, but also generate regular monthly income and stability.

It's much more than creating a package or a membership. Joanna walks me through her process and we have a great time discussing the details.

This conversation gave me some really helpful insights about the way I run my cosmetic acupuncture packages at my office, and how I could change it to improve patient retention and compliance - and probably charge more!

I'm in for that!

We also discuss how solo practitioners can use this approach to go on vacation and still make income while they're away, and much more.

Buckle up for this fun interview and some radical new ideas!

SHOW NOTES:
Website: joannasapir.com
Joanna's Business (R)Evolution Podcast
Free Masterclass: The Client Champion - The Unconventional Path
Facebook: @JoannaSapirConsultant

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm chatting with Maya Suzuki, acupuncturist, translator, and founder of the online program, ShinKyu University. 

Maya trained in acupuncture in Japan and lived there for many years before returning home to the U.S. to open a private practice. She’s licensed to practice acupuncture in both Japan and the U.S.

Inside SkinKyu University, Maya teaches fellow acupuncturists to improve their technical skills and clinical results through Japanese-style needling and moxibustion. 

In this episode, we have a lot of fun talking about a wide range of topics, including:

• What's it like to study acupuncture in Japan
• Why YouTube is an outstanding marketing strategy for online courses or brick-and-mortar businesses
• Imposter syndrome and online visibility 
• The importance of know your audience (i.e., your ideal patients) before creating a ton of marketing content
• And much more

I hope you enjoy this episode with Maya! 

SHOW NOTES: 

• Website: www.shinkyuuni.com
• YouTube @ShinKyuUniversity
• Facebook: @ShinKyuUniversity
• Instagram: @ShinKyuUniversity
• Set up an interview for ShinKyuUniversity
• Authority Accelerator course by Sunny Lenarduzzi
• Maya's video referenced about imposter syndrome

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week we’re talking about new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients. 

If you have trouble putting yourself or your business out there with marketing, then this episode is for you.

I hope that one or more of these perspectives really resonates with you, feels energizing and provides new motivation for getting visible with your business!

And this week, Acupuncture Marketing School is on sale, with quite a few free bonuses included for a total value of $1,632:

• Acupuncture Marketing School, including 15 PDA credits ($697)
• 4 Bonus Lessons [Email List Building, SEO, and more] ($688)
• 60-Minute One-on-One Marketing Strategy Session with me ($247)

All for $497 when you use the discount code PATIENTBOOST.

>> Click here to view Acupuncture Marketing School and enroll this week to save an extra $200!

If you have any questions about the class, you're more than welcome to email me at [email protected] 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome! This week I'm talking with my friend, acupuncturist and business coach, Jason Stein. 

Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years.

Shortly after acupuncture school, he helped set up one of the first integrative medicine clinics in a Western hospital. He taught business classes at Oregon College of Oriental Medicine for over a decade. And he's offered both group and one-on-one coaching for many years. 

Jason's goal is to help fellow acupuncturists grow their practices while thinking outside the box about what that might look like and how to achieve it.

I always appreciate that he gently challenges his clients to get honest about what they want, so that they can build a practice that supports that vision. 

Jason also has tons of practical marketing ideas to help you get visible in your community.

I hope this fun conversation makes you think about what you need your acupuncture practice and marketing to look like in order to help you feel aligned, low-stress, and still meet your goals!

In this episode, we talk about:

• How to optimize your Google Business profile to rank higher in a Google search
• Jason’s decision to build a wellness center from the group up during the pandemic while living in a tiny house with his family
• Tips to avoid burnout in your practice
• Tips for introverts to feel comfortable and welcome at networking events
• Marketing as trust building and why this matters
• Why it's probably time to raise your rates
• And much more

SHOW NOTES:

• Jason's website: WellnessRenegades.com
• Google Business Profile Review with Jason
• Follow Jason on Instagram: @WellnessRenegades
• Follow Jason on Facebook
• Connect with Jason on LinkedIn
• The Wellness Renegade Podcast

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Jenn Collins, founder of Acu Hub Virtual Receptionist services for acupuncturists.
 
*Sorry for the sound quality on this one! I'm editing the episodes myself and this was a little beyond my means to fix... but I didn't want you to miss on some great insights from Jenn!*

If you're not familiar, having a virtual receptionist means that phone calls to your office are forwarded to your virtual receptionist in their home office. They have access to your cloud-based online schedule so they can set up or reschedule appointments, answer questions about your office, etc.

In this episode we talk about my experience with Acu Hub. I've known Jenn a long time but I just recently started using the service.

Jen also runs a clinic with three acupuncturists and we talk about what's working for marketing her practice right now, what brought her to acupuncture, and much more.

Hope you enjoy it!

In this episode, we discuss:

• How Jenn came up with the idea for virtual receptionist services for acupuncturists
• My experience with Acu Hub at my practice
• When a virtual receptionist is a good fit vs. an in-person employee
• Google ads and print ads for growing a practice
• Why you shouldn't use your personal phone number as your business phone number 
• Thinking outside the box about what kind of support you need at your clinic, and why that might look different for everyone
• And more

SHOW NOTES:

• Website: acu-hub.com
• Instagram: @acuhub
• Facebook: @acuhub
• Email: [email protected]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome! Today I’m thrilled to be talking with Clara Cohen, the founder of AcuPro Academy. You may be familiar with her – with a combined 300 thousand social media followers across multiple platforms, Clara is a proliferative and very dedicated content creator. But more than that, she’s both effervescent and inspiring.

In her early 20s, Clara moved from France to Western Canada on her own, speaking little English. She was in the fitness industry for over a decade before her career change to Chinese medicine, and she's never looked back.

She brings so much energy and enthusiasm to everything she does. Talking with her is always a delight.

Clara’s been a licensed acupuncturist for 20 years in Canada, has been teaching future practitioners for 14 years, and is the sole creator of everything you see at AcuPro Academy for the past 7 years.

She's also the author of 3 TCM books.

Her mission is to support acupuncture students and practitioners all over the world, with easy to grasp and fun to learn Chinese medicine content!

In this episode, we talk about: 

• How Clara moved from France to Western Canada and learned English by herself
• Her transition from the fitness industry to acupuncture school in her late 30s
• Clara’s experience with Marie Forleo’s B-School
• What one thing transformed her business and increased her patients from 20 to 55 in six months
• How your unique strengths are the key to growing your acupuncture practice
• The fact that despite being prolific and very visible on social media, Clara is an introvert and what this means for the rest of us introverts (good news)
• Why no one cares what you look like on video 
• And much more

I hope you really enjoy this conversation with Clara. Let’s dive in!

SHOW NOTES:

• AcuPro Academy website: acuproacademy.com
• Free resources page: acuproacademy.com/acupuncture-practice-tcm-resources
• Clara's email: [email protected]

Follow Clara everywhere on social media: 

• @acuproacademy: Instagram
• @acuproacademy: Facebook
• @acuproacademy: YouTube
• @acuproacademy: TikTok
• @acuproacademy: Twitter
• @acurpoaacademy: Pinterest

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! This week I’m talking with Maika Endo, business coach and former owner of an award-winning spa in Beijing, which she managed remotely from 4,000 miles away.

Maika has so much experience as a small business owner and a unique approach to building a business that sustains you while healing others.

Born in Japan, Maika is currently based in Turkey and has lived all over the world including China, France, and the US.

She’s the host of the Business Clarity Podcast and the author of Focus & Flow.

Her goal is to help wellness entrepreneurs create businesses that leave a legacy and allow them to have a life of meaning and impact.

Maika shares how overwork led to exhaustion and illness many years ago, and how that experience informs the way she leads others & coaches wellness entrepreneurs.

I really appreciate Maika’s approach to business and marketing and this is the second time I’ve interviewed her. You can read her first interview here.

In this episode, we talk about:

• Why getting clear on your personal values is essential to running a business
• The various ways you can leave a legacy with your business, and why it matters
• How social media is like a fast-paced highway, and long-form content (podcasts, blogs) are like a slow walk in the sunshine
• The importance of focusing on your own goals instead of drowning in the “shoulds” and chasing after other people’s dreams
• And much more

Donations for Turkey Earthquake Survivors and Programs:

Maika lives in Istanbul, Turkey. Though she is not at the epicenter of the recent earthquakes (which were in southern & central Turkey and Syria), she says the entire country felt the tremors.

Maika and her husband have been dedicated to relief efforts in the past month, and she's shared a few link to reputable nonprofits & fundraisers that are helping the nation recover from this tragedy.

If you’re inclined to donate, please consider these nonprofits to help support Turkey in the aftermath of the earthquakes:

• Educational Volunteers Foundation of Turkey (TEGV)
• AHBAP Association
• Earthquake Aid for Displaced Mothers and Children

Show Notes:

• Follow Maika on Instagram @maika.endo
• Connect with her on LinkedIn
• Maika’s Website: http://www.maikaendo.co
• Maika’s Signature Group Program: Intentional Business Immersion 
• Read Maika’s previous interview with Michelle

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back!

Today I’m talking to acupuncturist Lindsey Thompson about making Instagram reels an effective and manageable marketing approach for your practice.

I’ve been following Lindsey and her content creation online for a LONG time. At least 5 or 6 years.

She runs multiple businesses, including a very successful private practice and an online nutrition program teaching patients how to integrate TCM dietary therapy into their lives.

🎉 And today I’m releasing a brand-new PDA course, taught by Lindsey, called Introduction to Reels for Acupuncturists.

What I really like about Lindsey’s approach to Instagram reels is that she subscribes to the idea of “done is better than perfect." I think we can all use more of that in our marketing!

This class focuses on how to teach your audience what they need to know, using very brief Reels, so they decide to make an appointment with you.

In this class for beginners, you’ll learn how to…

• Create quick, easy reels from start to finish
• Know what to say or share that interests your ideal patients
• Connect with your audience in an authentic way
• Move followers along the pathway to becoming paying patients

>> The class is on sale this week for 25% off! The discount code is already applied on the checkout page. Click here to sign up!

And it’s worth 3.5 NCCAOM PDA credits. 💃

I think you’re really going to like her simple and effective approach to reels for beginners.

If you have any questions, you’re always welcome to email me at [email protected].

Without further ado, I’m happy to introduce Lindsey Thompson.

In this episode, we talk about:

• Why reels don't have to be complicated to generate patients
• Why posting reels regularly is important
• A few really good, really quick reels ideas you can duplicate this week!
• A discussion of success as the intersection of "a calm nervous system and meeting financial goals"
• And more!

SHOW NOTES:

• Save 25% this week on Introduction to Reels for Acupuncturists [3.5 NCCAOM PDAs]
• Lindsey's previous clinic Instagram account: @thompsonfamilyacu
• Lindsey's new clinic Instagram account: @blueheronwellnesscenter
• Lindsey's Vital Qi Nutrition Instagram account: @vital_qi_nutrition

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm chatting with acupuncturist and practice growth strategist Mandy Grazter, who's based in sunny Australia.

This is our THIRD attempt at recording this episode, and I'm thrilled it worked out. Our first two interviews were disrupted by an impossibly bad internet connection and a serious house flood, so it's a relief and a pleasure to finally bring you Mandy!

Mandy helps new acupuncturists in particular get set up to run and market their practices with confidence.

In this episode, we talk about:

• Letting your personality and passion for this medicine shine in your social media
• Setting your prices - Take the emotion out of that decision
• Feeling comfortable raising your rates
• Building a retirement as a small business owner
• The cost of acupuncture school in Australia and their unique loan repayment approach
• And more

Join us!

SHOW NOTES:

• Follow Mandy @mandytheacuperth and @acupuncturistsbizhub on Instagram
• Mandy's clinic website
• Mandy's online courses for acupuncturists
• Acupuncturist Biz Hub

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.