Today we’re talking about something that’s been coming up a lot lately for my marketing students, coaching clients, and in my own practice. It’s about setting priorities in your business. 

I recently turned down a really good opportunity because it wasn’t in alignment with my number one priority for my practice, and that was tough. 

Of course this time of year, goal-setting and priority-setting is top of mind for a lot of people, so we’re going to dig in deep to discuss the importance of defining a single priority for your business and how it can serve you better in the long run than dividing your time between multiple goals and resolutions.

Over the holiday I listened to the book, Essential, by Greg McKeown, on Audible. This got me thinking pretty deeply about my priorities in my business and my life.

In the past, I have enjoyed saying yes to everything. However, last year in 2021, it hit me that I just don’t have the mental or physical energy to say yes to everything anymore, and that is actually okay. 

I’m finding that a lot of people feel the same way right now. How about you?

Let's dive in and discuss the idea of prioritizing just one thing in your business in 2022, for greater clarity, creativity, efficiency AND effectiveness!

In 2022, less is more.

SHOW NOTES:

- Essentialism: The Disciplined Pursuit of Less by Greg McKweon
- The Acu Biz Planathon and 90-Day Planner
- Celluma LED Lamp for Acne and Wrinkles
- Amrit Singh's Instagram @6babebeauty
- Audience Survey for 2022 - Thank you for participating! 

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Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.

Do you ever feel like your only followers on Instagram are your mom, your friends from acupuncture school, or people from the other side of the country?

In other words, people who are unlikely to become paying patients?

If this is you, you’re not alone! I hear this ALL THE TIME from  my students.

There are many ways to get your Instagram account in front of real people in your community and get them to decide to follow you.

Today we’re talking about seven ways you can do just that.

And remember: Getting more followers is NOT a vanity metric. It’s not about the number. It’s about getting in front of new local people so you have the opportunity to teach them about acupuncture and how much it can help them.

The more followers you have, the more people you can reach with your message, and the wider pool of potential patients you have. It’s that simple.

Let’s get into the episode and talk about these seven simple and effective methods!

Show Notes:

– Free Workbook: How to Optimize Your Instagram Bio for More Acupuncture Patients
– Instagram Marketing for Acupuncturists online course

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Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.

Ever wonder how the acupuncturist down the street has so many Google reviews?

Getting more Google reviews for your acupuncture practice is actually very simple, and I’m begging you to add this easy routine to your regular marketing calendar.

There are only two steps for getting more Google reviews, and I can’t wait to share them with you. I think you’ll start seeing results right away. 

More reviews = better authority and trust online + higher Google rank = more patients!

This is info that I usually only teach inside Acupuncture Marketing School. It has it's own chapter, all about Google Reviews and Testimonials.

I wanted to share this easy and very effective marketing tactic with you today because I really want to support your practice and help you get new patients!

Let’s make it easy for new patients to choose YOU over the other local acupuncturists.

Show Notes:

• Acupuncture Marketing School

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Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.

This July, I launched a marketing campaign for eight days that ended up increasing my monthly patient numbers by one forth and increased my revenue by a third.

I don’t know about you, but August is usually the slowest month at my clinic. This year, I wanted to do something to boost August patient numbers, and this sales campaign was a smash success.

The beauty of this marketing campaign, aside from the results?

It only cost $50 and I focused on repurposing content a TON. This means I wrote the marketing copy one time, and used that to create emails and social media posts. This is a super efficient method for marketing that I explain in the episode, and I think you’re going to love it.

Join me for this detailed episode as I walk you through the exact process I used to make August my highest revenue month of 2021!

Show Notes:

• Episode #12: Repurposing Content
• Episode #4: Lead Magnets to Grow Your Email List
• We’re Hiring! Job Description for Part-Time Acupuncture Position in Seneca Falls, NY
• Scholarship Waitlist for Acupuncture Marketing School
• Acupuncture Marketing School [15 NCCAOM PDAs]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.

Today I'm answering all your questions about virtual assistants:

• How do you find one?
• What can they do for you?
• How much do you pay them?
• Can they write content for you?
• How much autonomy can you give them?
• And more!

Show Notes:

• Workshop Replay: Create a Lead Magnet to Grow Your Email List & Get More Patients
• Instagram Marketing for Acupuncturists online course
• Acu Hub Virtual Receptionist Services for Acupuncturists
• Upwork.com – Find virtual assistants
• Keuka College Experiential Learning Program info
• Graphic Designer on Instagram – Jade Janai, @itsjadejanai
• VA on Instagram – Lex, @lex.ka.va, Acupuncture Student

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome to the final episode of 2021!

This week we're talking about the marketing strategies that were most effective in bringing new patients to my acupuncture practice in the past year.

With each strategy I discuss why it was effective AND how I could improve upon it next year. Hopefully you feel inspired to adopt some of these for your own practice!

If you missed it, definitely listen to the previous episode as well - all the marketing strategies that did NOT work in 2021.

Coming up in the next few weeks, I'll be re-releasing the top episodes of the Acupuncture Marketing School podcast. So even though I'm taking some time off for the holidays, the podcast will still be here with fresh inspiration for you.

And a big thank you to everyone who joined me for the live Acu Biz Planathon on Sunday, Dec. 5th!

It was an absolutely pleasure to spend a weekend morning with you, discussing your wins from 2021 and all the amazing plans you're setting in motion for 2022. I had a blast, and I hope you did, too!

If you didn't register for the Planathon earlier but you're feeling the planning and goal-setting vibes at this point in the year, you're welcome to watch the replay. Even though it's not live, I think you'll still feel really inspired and like part of the community from hearing everyone else's successes, struggles, and amazing plans for the future.

Being a small business owner can feel a little isolating sometimes and I think the Planathon will help reunite you with how wonderful it is to be part of the acupuncture community.

I hope you enjoy this final episode of 2021! Thank you for being here. This podcast wouldn't exist with you, and I can't wait to see you again in 2022!

Show Notes:

• The Acu Biz Planathon 2022 Replay 
• Episode #25: Marketing Failures for My Acupuncture Practice for 2021
• Episode #23: My Instagram Marketing Strategy for November and December of 2021
• Episode #19: The Simple Marketing Campaign That Made August My Highest Revenue Month at My Practice
• Episode #12: How to Get More Google Reviews for Your Acupuncture Practice

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm sharing the marketing mistakes I made for my practice in 2021. 

These are all the marketing strategies I tried that just did NOT work out. All the flops. 

And perhaps not surprisingly, I’m really looking forward to talking about all of this with you.

One of my goals is to help you become an even better, more confident marketer, and I think sharing my mistakes can be really helpful, so that you don’t have to waste your time, energy or money in the same ways I did.

In other words, I’m happy to make mistakes and mess things up, so you don’t have to.

And before we get to it, I want to remind you that the Acu Biz Planathon is this coming Sunday, December 5th, at 11:00 am Eastern Time.

In this goal-setting and business-planning live workshop, we’ll be reviewing your 2021 – what worked well, what didn’t, what were your big and small successes. Then you’ll be setting your BIG goals for 2022 and walking through a 90-day planning workbook to outline your next steps to achieve those goals.

So when you walk away from this event you’ll have your first steps lined up, and lots of fresh new motivation to pursue all the amazing things that you want for your work and your life in 2022.

I’d love for you to join me. It’s a 90-minute workshop and it’s $47. There are going to be some giveaways, YAY.

If you can’t attend live, no problem. There will be a replay available for 30 days for anyone who registers.

>> Click here to register.

And – if you’re a student and you want to join us, feel free to email me [email protected] for a half off discount code. 

All right, so let's dive in and talk about the marketing avenues I tried this year that just did not go well!

Show Notes:

• Episode 23 - My Instagram Marketing Strategy for the Rest of 2021
• Postcard Mania Blog
• Register to save your seat at the Acu Biz Planathon 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today we're talking about how to manage your to do list, especially if you are feeling burnt out and overwhelmed. 

If you’re one of those people whose to do list always seems to get longer by the end of day instead of shorter, this episode is for you. I feel you because I’m typically this kind of person as well!

I'll be sharing some practical tips for making your to do list feel manageable and not like a stressful burden. This topic has been coming up a lot lately in my conversations with my students who are enrolled in Acupuncture Marketing School and in the Q&A portion of guest lectures.

And as we head into the holiday season, everyone's schedules go a little crazy and this conversation feels even more necessary. 

I don’t know about you but all of a sudden there are more things to do on my to do list, and way less time to do everything because of the holidays, making time for family, prioritizing cookie baking, etc. 

Let's dig into this topic and relieve some of that stress!

Show Notes:

• 🎉 Join me for the 2022 Acu Biz Planathon - Live business planning and goal-setting workshop on Sunday, Dec. 5th! 
• Love the podcast? Help other acupuncturists find the podcast! Leave a review here.
• Tiwa Ogunlesi - Confident and Killing It Podcast
• Stacy Tuschl - Foot Traffic Podcast
• Sarah Morgan - Dare to Grow Podcast
• Joi Knows How - joi-knows-how.com
• Episode #5: Thinking of Hiring a Virtual Assistant for Your Acupuncture Practice? Your Questions Answered

Subscribe to the Acupuncture Marketing School podcast on iTunes, Stitcher, or Spotify

💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review! Leave a review here.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Wondering how to structure your marketing for the last two months of the year? Are you ready for Black Friday, Small Business Saturday, and the holidays? If not, this episode is for you!

I'm going to walk you through my Instagram marketing strategy for the rest of 2021. 

I have some very specific goals and I’m going to be posting every day on Instagram to help me achieve them. 

I’ll also be touching base on how this marketing strategy worked in January 2022 with the usual feedback – what worked, what didn’t, what would I do differently, and of course, did I achieve my specific goals with this marketing strategy?

I hope you find it helpful to hear how I think about the process of creating a marketing strategy, specifically for Instagram. Hopefully it will give you some ideas that you can use in your own practice.

Much of what I’ll be talking about in this episode is geared towards Small Business Saturday, so I just want to say that if you’re thinking about hosting some kind of sale or special event for Black Friday, Small Business Saturday, or any of the winter holidays, now is the time to create your marketing strategy for those sales or events.

You really need some lead up time to start talking about whatever you’re offering in advance, to warm up your audience before the sale or event occurs. There’s no time to lose because these events and special days are going to be here before we know it.

To create this marketing strategy, I used the five-step method that I talked about in the last episode (#22). We're going to walk through that as well, so you can do the same thing for your own marketing goals for the remainder of 2021.

Let's finish the year strong! Listen in now.

Show Notes:

• Follow along as I post every day on my clinic Instagram account through the end of 2021: @acupunctureglow
• Episode #22: Five Steps to Outline a Marketing Strategy for Your Practice
• Mount Lai Natural Skincare - Gua sha, jade rollers, and skincare products created by founder Stephanie Zheng and rooted in TCM
• Later App for scheduling and auto-publishing Instagram posts and stories (Get 10 extra free posts here)
• Dr. Tenisha Dandridge's class with Acupuncture Without Borders: Navigating Racial Trauma in the Clinical Setting, Monday, Nov. 8th from 3-5 pm Pacific Time (2 PDA credits)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Follow these easy steps to outline your marketing strategy for your practice.

A marketing strategy the repeatable big picture that you can refer to whenever you need it.

If you feel lost in the social media scroll or don't know what on earth to write about in your email newsletter, look back at your marketing strategy for instructions.

I'm walking you through the process of creating it in this episode - join me!

And two announcements before we get started:

1) We selected our scholarship winners! As of the recording of this episode, we haven't yet heard back from one of the winners, so today I'll be sharing two out of three.

Our winners are Tara, a 4th-year student at Daoist Traditions in Asheville, and Sophie, owner of Heal Acupuncture in East London. Congrats! Listen to the episode for a few more details on both winners.

2)  Acupuncture Marketing School is on sale this week only for $200 off! Use the code PUMPKINSPICE to save before the discount code ends on Friday.

I've had a few questions about the program already, and there's some confusion because both this podcast and the online course are named Acupuncture Marketing School. Are we sensing a theme here? 😆

Acupuncture Marketing School is a video-based online training that walks you through exactly how to create an effective marketing strategy for your practice.

The goal is to help you get visible in your community so that you can help more patients and build a business that you love.

By the end of the course you’ve created a marketing strategy for your unique practice, community and patients. And the lessons walk you through strong marketing foundations so you know why you’re doing each part of the strategy.

I get this next question a lot, so I also wanted to share that the training is pre-recorded and you can go through it at your own pace. It is not live.

All right! Dive into the episode here and let's outline your marketing strategy.

Show Notes:

• Save $200 on Acupuncture Marketing School this week only - Use discount code PUMPKINSPICE
• Code expires 10/22/21 at midnight PST
• Join me on Instagram @michellegrasek
• Send me a question at [email protected] 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.