Lee Clow has been making this thing called “advertising” for more than 40 years. He started at Chiat Day in Los Angeles when there were 10 people and 2 accounts and has been there ever since. In This Episode: -Growing up adopted post WWII -Identifying his passion for art early on -The meaning of “applied art” -How the advertising agency shifted to mavericks leading the way -Looking for the things he could become obsessive about -Why he was drawn to advertising -How the idea originated for the Apple Genius Bar -Finding the romance in advertising, looking for the emotional center of a brand -From form to formless – having a disruptive nature -Working closely with Steve Jobs and why “impute” mattered -Why he’s most proud of the relationships along the journey -Behind the scenes of Apple’s “Think Different” campaign -Needing resiliency to overcome the downside of the advertising business -Finding ideas in listening

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