If you’re paying attention at all, you’ve probably become very aware of the advent of AI tools and have probably heard something about how they are going to transform the world of knowledge and creative work, or even possibly replace knowledge workers. But what if there’s a different way to think about it? Is it possible that these tools might actually massively accelerate your capacity to produce brilliant work?

Today I am thrilled to chat with Gavin Purcell.

Gavin is a powerhouse in the world of digital and traditional media. Known for his role as a producer on shows like "Late Night with Jimmy Fallon," "The Tonight Show Starring Jimmy Fallon," and the game-changing series "Attack of the Show!," he has consistently been a visionary, pushing the envelope in how we consume and interact with content. Gavin has a knack for blending humor, technology, and storytelling in a way that not only entertains but also engages audiences in a unique way.

But what really sets Gavin apart is his passion for innovation. Whether it's integrating social media into late-night talk shows or pioneering new formats of audience interaction, he has an innate ability to sense where the industry is heading and get there before anyone else. His work has received multiple accolades, proving that taking risks in the media landscape does pay off.

His new project is a YouTube show called AI for Humans, which is all about the future of tech, creativity, and the creative marketplace.

Today, we're going to talk about the future of digital media, how technology is shaping the way we engage with stories, and what's on the horizon for creative pros with regard to generative AI and how to prepare. We'll also get a glimpse into Gavin's creative process, something every aspiring media professional or tech enthusiast won't want to miss.

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