In this episode of Social Commerce Club, Zohaib joins the show to reveal the brutal truth about the SaaS industry, the creator economy, and the coming AI content crisis. After working inside nearly every major e-commerce SaaS company — Attentive, LiveRecover, Sendlane, Social Snowball, Refundle and more — Zohaib breaks down what’s actually happening behind the scenes.We cover the collapse of enterprise-driven SaaS models, why micro creators are outperforming paid ads, how CPM-based creator marketing is rewriting e-commerce, and why AI-generated content is about to hit a massive wall as platforms begin suppressing it.This episode is packed with insider stories, real tactical insights, and a brutally honest look at where social commerce, creators, and AI are heading in 2025 and beyond.If you’re building in SaaS, running an e-commerce brand, scaling creators, or navigating the new TikTok/Instagram landscape — this conversation will change how you think about growth.---------------------------------------------------------------------------------------📌TIMESTAMPS:00:00 Intro00:56 Live Streaming Boom03:15 Short-Form Problems06:12 Early SaaS Career10:29 Sendlane Era14:58 SaaS Mistakes18:20 Snowball Years22:33 Finding Refundle24:55 CPM Model28:04 Micro Creator Halo31:00 AI Content Decline33:45 AI Dependency36:08 Refunnle Roadmap38:22 Social CRM40:25 Closing=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom