Daily Creative with Todd Henry

A/J Jackson of Saint Motel: Navigating Multiple Creative Projects with Purpose


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In this episode, we revisit a 2021 conversation with A/J Jackson, the lead singer of the band Saint Motel and the founder of a new eyewear company called Aview. A/J Jackson is a true creative polymath, with talents in filmmaking, songwriting, record production, and now entrepreneurship. We explore his journey in music and film, his creative process, and how he chooses which projects to pursue. We also discuss the impact of the pandemic on the music industry and the potential for innovation in live events. A/J shares insights on his new venture, Aview, which offers interchangeable frame and lens sunglasses. Throughout the episode, we gain valuable advice for young creative professionals, emphasizing the importance of finding your unique voice and staying true to it.

Key Learnings:

1. Shake up your creative process to stay fresh and tap into new ideas.

2. Create the things you want to experience yourself, rather than chasing trends.

3. The pandemic has brought about lasting changes in the music industry, such as the integration of live streaming options for concerts.

4. Avue's interchangeable frame and lens sunglasses offer a convenient solution for those who wear prescription glasses.

5. Find your own unique voice and drum on it as hard as you can for maximum impact and resonance.


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Daily Creative with Todd HenryBy Todd Henry

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